FOCUS
WHY USE
SURVEYS:
Brand
Awarness
Measure your
brand power
HOW
• Customize the audience on different parameters:
• Gender, Age, Household Income, Education, Location,
Parental Status, Children’s Age, Employment Status,
Industry, Student, Small Business Owner, Technology, Etc..
(Source: Survey Monkey)
• Asking the 5 whys – keep asking consumers why until you
get to the root answer/ need
Concept
Testing
Test new ideas
and concepts
Price
Testing
Find the optimal
pricing model
Product
Feedback
Learn consumer
preferences
Competitive
Research
Monitor your
competition
Academic
Research
Reach custom
audiences
Source: Survey Monkey
Property of MAS Innovation
• Focus on smaller groups to get detailed responses
• Focus on larger group for quant survey
TYPES OF SURVEYS
Customer Satisfaction Surveys, Employee Satisfaction Survey,
Health Care and Patient Surveys, Marketing Survey, Market
Research Survey, Meeting Survey & Event Planning Survey, Net
Promoter Score, Non-Profit Survey, Online Research Surveys,
Student Survey, Teacher Survey, School Survey