sider
The Economic Rationale
Real GDP is expected to grow by 4.5% in 2014, up from 3.8% in 2013.
HAVE A
THINK ABOUT ?
Unemployment was officially put at 5.1% in 2013 and it is expected to fall to
4.8% in 2014
Saudi Arabia has outperformed most of the major economies in the G-20 in
recent years
Saudi Arabia continues its efforts to diversify the economy. The centrepiece of
the new programme is an “economic city” to be built at the cost of US$26.7
billion – the largest single investment ever made in the country
Challenges include high levels of unemployment and a fast growing population
COUNTRY
PULSE
The Business Case
SAUDI
ARABIA
COULD SAUDI ARABIA
BE THE ENTRY POINT
INTO THE MIDDLE
EASTERN MARKET ?
Ranked 26th in the World Bank’s Ease of
Doing Business 2014 Report
Low rates of tax of 14.5% of profits
IN 2030 SAUDI ARABIA
WILL BE THE
HOME TO
largest country in the world
of the worl
42 0.5
ND
Ranked 20th in the Global Competitiveness
Index
Abundant energy resources, robust economic
growth and high levels of government
support regarding investment projects
Lack of Transparency and Accountability
High youth unemployment and strains on infrastructure arising
The Power of the Consumer
Inadequate Local Healthcare
Facilities Turning Saudi
Patients Into "global Health
Consumers"
“Luxury consumption represents
middle-class aspirations”
IS THERE A HIGH END
RETAIL OPPORTUNITY
TO BE EXPLORED ?
Saudi Arabia in 2030
The Future Demographic
CONSUMER BUZZ
51% of Saudi consumers said
they research products online
but visit brick-and-mortar
shops to buy them
Emotional Spending Behind
Saudi Consumers Purchases
of Luxury Brands and Big-ticket
Items
High Technology Set To Transform
the Way Saudis Shop
COULD MAS PARTNER
WITH A GLOBAL BRAND
IN ENTERING THE
MARKET ?
• Population to be 38.5Mn by 2030
• 86 % of the population will reside
in urban areas by 2030
Germany, among