2024 brings a landmark year for Marshall White, marking 60 years of legacy and the exciting reveal of a forward-facing rebrand.
The birth of Mietta by Rosemary comes after two years of meticulous planAt the heart of Marshall White’s transformative rebrand lies a commitment to the principles of bespoke luxury and personalised service that have long distinguished us as leaders in the prestige real estate market. As we celebrate our 60th anniversary, this rebrand transcends a mere visual update - it is a pledge to continue delivering unrivalled excellence to our valued clientele. This evolution reaffirms our dedication to being the leaders in prestige property across Melbourne and the Mornington Peninsula, ensuring our services are perfectly tailored to meet the unique needs of our clients through customised marketing strategies.
Our rebranding journey pays homage to our past while boldly stepping into the future. We have selectively woven together highlights from our history, such as orchestrating Melbourne’s first million-dollar home sale and setting unprecedented residential sales records with a modern luxury ethos. This merging of tradition and innovation represents Marshall White's esteemed heritage and our responsive approach to the ever-changing luxury real estate landscape.
As Kenyon Marais, Marshall White’s Head of Marketing, says, “Heritage is the foundation of our future strategy. With an incomparable track record, we are honoured to guide the business
into its next era.” Our dominance in Melbourne’s prestige property market is unrivalled.
The rebrand is designed to broaden this leadership, connecting with
a new generation of buyers while retaining the essence of traditional
elegance and contemporary sophistication. This ambition goes
beyond maintaining a competitive edge, redefining the benchmarks of
luxury real estate.
Seamlessly transitioning into the visual embodiment of this strategy,
the rebrand introduces a refined logo system featuring a commanding
castle emblem and an elegant wordmark, which places our iconic
castle symbol at the forefront once again. Inspired by the world’s
leading lifestyle publications, our distinguished logo elevates our
brand's visual narrative.
In an era where the allure of the new often overshadows tradition,
Marshall White’s rebrand affirms our commitment to our heritage andour journey forward. It’s a celebration of the best of our past, payingtribute to the legacy of excellence and innovation that has defined us for six decades. As we look to the future, Marshall White remains dedicated to delivering unrivalled service and expertise in the prestige property market, solidifying our role as the definitive destination for luxury real estate in Australia. ■
By Kerrie Allen