Issue Number 11 | March 2021
Written by Sophie Henderson , 1D1
Snack Attack Challenge
Thoroughly enjoyable was the Business Studies ' Snack Attack Challenge '!
We were asked to design a FairTrade snack . This involved designing a logo and name . My snack is called the ' Fair Share ' bar , so named because it comprises of FairTrade ingredients and it is a duo healthy bar , with two hearts , one for sharing . The key selling feature is that you , ' Eat one ! Give one away !' My motivation to buy slogan is ' Have your fair share '.
FairTrade chocolate and fruits to make the heart shaped bar .
All in all , I loved learning about the whole process of devising an idea , selecting FairTrade ingredients , the importance of market research , packaging and advertising to attract customers , even making my own posters and short advertisement for television .
Following market research , I deduced that the ' Fair Share ' bar should appeal to anyone of any age or background , in promoting ' FairTrade products and kindness .
Motivated to actually produce my ' Fair Share ' bar , I shopped for
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