We have something to cele
& it’s thanks
It’s been 10 years since a humble
first issue of this&that was printed
and distributed to the Marlbor-
ough community. What was
first designed to be a bite-sized
community newsletter, evolved into
the inspiring, popular regional
magazine that you enjoy today.
It’s covered every topic you can
think of, spoken to a huge array
of both international and national
celebrities, to honest, caring
locals, always with the aim to
inspire, entertain and inform those
who take the time to spend an
idle moment within its pages.
It’s with this milestone in mind
that it now celebrates a new era
with a new name, ‘Marlborough
Magazine’, aimed to encompass
what Marlborough means to us.
From the people and the places,
from the past into the future. We
represent the locals, the lifestyle
and our community vision and
will continue to evolve to ensure
you get your monthly dose of
Marlborough magic.
to you!
From one
farmer's wife
to another!
BY NADINE HICKMAN
this&that FOUNDER
Where it all began...
August 2008
Starting this&that felt like one of those
moments of destiny. While making a pit
stop at a Cheviot cafe, my mum picked up
‘The Coffee News’ publication and said,
“You could do something like this.” At the
time my second child was a baby and I
wasn’t necessarily looking, but open for
the idea of something that would stimulate
my brain. I remember being immediately
interested and I replied, “Yes I could!”.
That very night I hit google for ideas,
worked out feasibility, and came up with
the name 'this&that'. I wasn’t completely
sure how it would evolve so I wanted to
keep the name quite broad. But I knew I
wanted my publication to be available in
places where people found themselves
waiting, and in need of a light read, hence
the slogan became, 'For Idle Moments'.
I got straight to work on the first issue,
and didn’t look back. A few weeks later,
September 2008, I was distributing that
first issue, which was literally a photocopied
A3 newsletter, 500 copies distributed to
around 40 outlets. To fund my new business
I went to all of the business owners that I
knew in Blenheim and they supported me by
being my very first advertisers. The first issue
turned a profit, I was off and away!
The next step in the evolution was on
this&that’s one year anniversary, when the
mag went colour and glossy. Pages were
Nadine Hickman &
Summa MacDonald
slowly added, and as business grew the
publication became much more professional
looking when graphic designer Toni Woolf
came on board. Toni is still the designer
today, and is a big part of the magazine’s
success, both from a reader’s point of view,
and the advertisers, who
just love what she creates to showcase
their business.
During those years this&that was the perfect
business that I could operate mostly from
home, on our farm near Ward, while raising
my four preschool children. I feel truly
blessed that the inspiration came so clearly
and gave me seven thrilling and at times
very challenging years, where I learnt so
much and meet many wonderful Marlburian
business owners and community people.
Just as this&that started in what seemed
like a moment of fate, so did the time for me
to move on, with the seemless sale of the
business to Summa. The interesting thing
being that Summa is also a mother of young
kiddies, living on a farm, near my neck of the
woods.
It has been exciting to watch this&that
continue to thrive over the last few years
under Summa’s passionate ownership and
now a new era with the timely rebrand to
Marlborough Magazine, inline with this
special anniversary issue.
Congratulations Summa on this awesome
10-year milestone, I can’t wait to see how
Marlborough Magazine has evolved in
another 10 years!