agricultural services.“ We’ ve built strong relationships with suppliers across the input value chain— from fertiliser and chemical companies to plant diagnostics specialists. When a farmer faces an issue, we don’ t just sell a product; we work with him on-site to understand the problem and coordinate the right expertise.”
He explains that this could involve anything from an on-farm assessment to advanced plant diagnostics, such as carbohydrate leaf tests, which reveal exactly what the plant needs.“ It’ s about replacing guesswork with data. Many farmers are still using the same fertiliser mix they relied on ten years ago. We help them move to smarter, insight-driven decisions that can improve yield and profitability.”
He adds that Agrimark also offers a wide range of products aligned with regenerative goals— including organic fertilisers, composters, pest management tools, and natural soil enhancers. Agrimark was also the first company in Africa to supply a tractor powered by compressed methane gas. The company is also a long-standing sponsor of the Jack Human Conservation Agriculture Week.
“ In some regions, like parts of the Northern Cape, soil degradation is a real risk. If we want to keep farming and feeding people, we have to prioritise soil health. As always, it’ s about understanding what our customers need – and supporting them as they respond to changing conditions and global market expectations,” Abeln concludes.