to remain the unifying emblem connecting the brand to its customers and stakeholders across various businesses , platforms and locations .
Rooted in the agricultural sector , the company was established in 1912 in the Swartland region of the Western Cape when a group of farmers collectively purchased guano to use for their operations and to sell as fertiliser . This cooperative became the well-known company WPK Landbou in 1995 , and after a series of mergers , Kaap Agri was formed , which was listed on the JSE in June 2017 .
Today the KAL Group employs over 6,700 employees with more than 270 operating units in 148 locations across South Africa and Namibia . The company ’ s retail fuel and convenience operations are grouped within The Fuel Company which recently acquired PEG Retail Holdings ( the group ’ s largest acquisition to date ) and now operates 85 service stations in the country with just below 200 retail
“ Through the corporate name change , our objective is to clearly emphasise our unique customer orientation and value proposition of our business .”
touch points .
The contribution per segment to company revenue has changed drastically with Retail Fuel & Convenience reflecting significant growth over the past five years .
“ The name change builds in flexibility for future growth and diversification and aligns with current operating activities ,” explained Walsh enthusiastically .
“ The current year of 2023 marks an important point in the evolution of this organisation . Over the years we have developed unique competencies in serving agriculture , fuel , and retail markets .”
“ Our customer segments have expanded to include farmers , families , friends and our fur-family . We have earned a reputation for adding value for our stakeholders , leaving them better off , and this move reflects our continued commitment to growth .”
“ Through the corporate name change , our objective is to clearly emphasise our unique customer orientation and value proposition of our business ,” Walsh said .