Kaap Agri , the JSE-listed group to which Agrimark belongs , has changed its name to KAL Group Limited .
You may have noticed recently that the Agrimark brand has been given a makeover with the modernising of its logo . Now , following shareholder approval at the company ’ s Annual General Meeting held in Paarl in February , the parent brand , Kaap Agri , is also making a change . The company will be known as KAL Group .
The change from Kaap Agri to KAL Group reflects the way the company has grown and expanded in recent years and it is more representative of the company ’ s growth ambitions and diversified business operations . As part of this name change , the company is also adopting a new logo .
KAL Group CEO , Sean Walsh , said the name Kaap Agri has served the company well over the years , being rooted in the agricultural sector , especially in the Western Cape .
“ Over the past seven years , we have crafted a deliberate diversification strategy with the business becoming a diversified group with trading activities across South Africa and Namibia spanning various sectors including agricultural trade , general retail , manufacturing and fuel and convenience retail .
“ The new name better demonstrates our diversification efforts , both from a sectoral and regional perspective .”
Pragmatically , the move also aligns the company ’ s name to its share ticker on the JSE (“ KAL ”), enabling greater awareness amongst the investor community .
“ We ’ re very pleased with the shareholder support received to change the company name . We think the new name represents where the company is heading while respecting its roots ,” said Walsh .
The new KAL Group logo retains the company ’ s existing visual identity with its green colours and the distinctive tri-leaf icon , continuing