MARKtoe! JULIE 2021 | Page 38

Master Lock

Celebrates 100 Years of Excellence in Security Solutions

Global leader in padlock manufacture and innovation continues to revolutionise customer-focused security solutions as they look back on a century of empowering people to secure their possessions and lives .
This year , Master Lock celebrates a century of durable and high quality padlock manufacturing . The company is the biggest padlock supplier worldwide , pioneering the broadest range of tested , proven and reliable security and safety solutions .
Master Lock ’ s legacy started in 1921 in the United States of America , with Harry Soref . He created the world ’ s first laminated steel padlock to protect military equipment . Since then , Master Lock has created thousands of trademark products , including the combination lock in 1935 - which is still available today - and launching Bluetoothenabled padlocks in 2015 .
For decades , people have trusted Master Lock to deliver strong , easy-to-use mechanical and digital solutions that address their needs and lifestyle .
The company is also close to marking its centenary in South Africa . Until then , they look forward to adapting padlocks in a rapidly changing technological environment . A worldwide increase in customer demand for biometric , combination and electrical locks has led to Master Lock continuing to be a world leader in technology innovation . These advancements will also be available on the African continent .
The limited edition 1921EURDCC Master Padlock that commemorates 100 years , boldly dons Master Lock ’ s renowned ‘ lion emblem ’, honouring the brand ’ s legacy since 1921 . The lock ’ s 54mm laminated steel body offers a high level of resistance against impact . Its 29mm tall , 8mm diameter hardened boron alloy shackle makes for superior resistance . Its 4-pin cylinder prevents picking attacks , and the dual ball bearing locking mechanism ensures a premium level of endurance for pulling and prying attempts . A fitting product to mark this milestone .
“ The company is also close to marking its centenary in South Africa . Until then , they look forward to adapting padlocks in a rapidly changing technological environment .“
The company entered the South African market in the 1930s with a laminated padlock system for South African Railways . The system is still in use today . Locks for public use made it onto retailers shelves in 1971 . Master Lock cemented its presence in South Africa by partnering with IB McIntyre & Co . ( Mackie DIY ), appointing the wholesaler as the country ’ s sole importer of Master Lock products in 2001 . On the occasion of Master Lock ’ s centenary , IB McIntyre & Co . can also look back on a successful 20-year partnership .
During its year-long celebration of its heritage in 2021 , Master Lock will hone in on its renowned ‘ lion crest ’. For founder , Harry Soref , the symbol represented one of the most respected animals which underlined strength , courage and resilience . These characteristics form the foundation of Master Lock ’ s representation throughout the world .
For more information about Master Lock ’ s 100th year commemoration , visit www . masterlock . com / 100-years and follow # Master- Lock100Years on social media channels . To order Master Lock products from IB McIntyre & Co . visit www . mackiediy . co . za