Marketing | Page 10

� No alternate contact option potentially leads to no appointment.
Plus younger demographic reportedly shows the highest preference for using online appointment scheduling. Overall, online scheduling should be viewed as a major component of a company’ s retention and acquisition strategy.
According to the survey, 55 percent of appointments that are scheduled online are done after the office is closed. This means that by offering 24 / 7 convenience of online scheduling, practices can increase their number of overall appointments while reducing any added strain on the business’ s office administration.
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