Marketing | Page 10

� No alternate contact option potentially leads to no appointment .
Plus younger demographic reportedly shows the highest preference for using online appointment scheduling . Overall , online scheduling should be viewed as a major component of a company ’ s retention and acquisition strategy .
According to the survey , 55 percent of appointments that are scheduled online are done after the office is closed . This means that by offering 24 / 7 convenience of online scheduling , practices can increase their number of overall appointments while reducing any added strain on the business ’ s office administration .
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