Marketing Your Property For All It's Worth Oct. 2013 | Page 16

8 Most Important Questions
to ask before selling your property

1.

What’s the difference between marketing and advertising a
property and how does this difference affect me?

There are many interpretations of both advertising and marketing and the differences
between them. But it can be best stated like this:
• Advertising tells a story about something to attract attention. Advertising is a step in the

marketing process.
• Marketing is the planning of, and steps taken, to bring sellers and buyers of any product

– especially a property – together.

2.

What are the specific elements of your property selling and
marketing strategy that affect the selling price and the time my
property will be on the market?

1) I know the market better than anyone in the area. I’m a student of the local, regional

and national real estate market and economy. Being an expert in this area lets me help
you price your property properly so it will sell faster and for more money. It also allows me
to position your property in the market place for maximum exposure, and highest sales
price.
2) We invest thousands of dollars each month on marketing and advertising. This is
over 300% more than our average competitor in this market place spends. As a result,
your property will get more exposure to a larger number of buyers, giving us the best
chance to find a buyer who will pay the price you want for your property.
3) We have a Buyer Acquisition strategy. This strategy is 100 times more efficient than

that of other agents in the area. We follow up with buyer inquiries on your property faster
and with more skill than other agents in the area. We get more buyers to work with us
and who will want to see your property. Any time you can drive the demand up on your
property, you have a better chance of selling it faster and for more money.
4) We sell more properties and employ a straight-line negotiation strategy. This

strategy helps us get you the results you want, netting you more when your property sells.

3.

With the Internet being the first place that most buyers look for
a property, can you identify for me the best internet property
marketing methods and why they work?

•  e pride ourselves on doing the best job in our marketplace to get your property the
W
Internet presence it needs to sell.
•  e market on the top 5 national real estate websites: Realtor.com, Yahoo! Real Estate, Homes.
W
com, Trulia and Zillow, so the largest number of buyers will see you.
Century 21 The Harrelson Group

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