Marketing Your Property For All It's Worth Oct. 2013 | Page 6

Step #2
Creating Massive Exposure
Exposing your property to the largest number of
qualified buyers gets you the best possible price.
Building on the principle of standing out, Massive Exposure seeks to
represent the differences your property offers to the largest possible
pool of qualified buyers in your market area.

“90% of
buyers
look for a
property on
the internet
where more
than 900
million +
websites
exist.”

The traditional marketing strategy employed in today’s market falls
woefully short of getting your property the exposure you need to
attract the largest number of qualified buyers. The largest number of
qualified buyers looking at your property will get you the right offer
for the highest price.
One reason that the traditional strategy is still being used today is
because of the limited financial resources of the average real estate
agent.
However, we allocate a significant portion of our income to research
proven marketing. Since we sell hundreds of properties, this means
we have a significantly larger amount of money to allocate towards
getting your property the exposure that it needs to get you top dollar.
Not only do we have more resources to invest in getting your property
maximum exposure, we also have more knowledge of where to
market your property to get you the exposure you need.
What we know:
•  hat 90% of buyers look for a property on the Internet where
T
more than 900 million websites are accessible.
•  ow to tap into the top 5 real estate websites of Realtor.com,
H
Yahoo! Real Estate, Homes.com, Trulia and Zillow to get the most
amount of visitors to our site to find your property.
•  hat photography needs to be used when marketing your property
T
because the first showing of your property will be online.
•  he best ways to target buyers based on their lifestyle, occupation,
T
family, school and safety/security needs.

Important Statstic
Century 21 The Harrelson
Group sells over 1000
transactions per year. More
than any other office along
the Grand Strand.

•  ow to track all of the leads and prospects
H
we get for your property and then report the
information to you in a useful, structured and
meaningful manner.

Century 21 The Harrelson Group

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