Marketing Your Property For All It's Worth Oct. 2013 | Page 18

8 Most Important Questions
to ask before selling your property (cont’d)
but ours is as little as 5 minutes – with a maximum of 30 minutes in extreme cases. We
have Immediate Response Systems that offer an instant response, 24 hours per day, 7 days
per week.

7.

How will you work to attract co-op agents so they show my
property over other properties in the market?

8.

What is your negotiation strategy and how can I count on you to
negotiate from a position of strength instead of weakness?

We have a system that allows us to target buyer agents in our marketplace, that are already
working with buyers that are looking for a property like yours. Since 90% of buyers use
an agent to buy a property, this program is a great way to get more buyers through your
property and ultimately a higher sales price. We track the agents that have viewed properties
similar to yours and give them the opportunity to have a “first look” at your property.

Our negotiation strategy is pretty simple: put our needs to the side and put your needs on
the front burner. We use a straight-line negotiation method that gets us from point A (where
we are) to point B (where you want to end up) without giving up the “farm” to do it. We
negotiate from a position of strength and protect your bottom line at all costs. Our job is to
protect your equity.

Century 21 The Harrelson Group

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