Marketing Your Property For All It's Worth Oct. 2013 | Page 17

•  e own and market our properties on the top
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ranking websites for Charleston Real Estate.
(C21CharlestonRealEstate.com)
•  arget buyers based upon their lifestyle, occupation,
T
family, school and safety needs.
We also track all the Internet leads we receive and report
the information to you, so you are kept informed.

4.

What reporting do you have
available that shows how many
unique visitors are seeing my
property on the MLS?
We have in depth tracking that helps us see how many
buyers and/or agents have viewed your property on
the MLS. This gives us the information necessary to
determine our next marketing strategy. We will share
this information during our updated conversations.

5.

Do you have any information that
details what real estate buyers
find the most useful when it comes
to searching for a property and what
motivates buyers to take action?
Prospective buyers still rank real estate agents as the
most useful source of information compared to the
Internet, yard signs, billboards, television and open
properties. Coming in last were newspapers and print
advertisements. Buyers most often find the property
they purchase through a real estate agent. When they
looked at property ads, what buyers valued most were
photos, detailed property information, and real estate
agent contact information.

6.

Can you identify for me what buyers
say is the number one reason
they choose an agent for buying
a property they found on the Internet?
What in your business reflects that you
understand this fact?
You may find this odd, but the number one reason a
buyer chooses an agent for a property they found on
the Internet is the time it takes an agent to respond to
their inquiry. In fact 70% of Internet buyers picked that
as the reason for choosing their agent. The industry
standard is 16 hours (as unbelievable as that seems),
Century 21 Charleston Real Estate

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