Marketing Your Property For All It's Worth Mar. 2014 | Page 9

Quality Lead ersion Conv Convert buyer leads as quickly as possible and turn them into legitimate buyer opportunities. Buyers have a tremendous amount of access to information about properties in which they are interested...at the click of a mouse button. Furthermore, they are very finicky and want as much information as possible in the shortest amount of time. A recent survey noted that Agents have about 15 minutes to respond to a buyer inquiry. Failing to do so would make the agent 21 times less likely to get the chance to do business with the potential buyer. We know this and actually have Immediate Response Systems in place to get in touch with buyer prospects within as little as 60 seconds (which is significantly shorter than the industry average of 16 hours). We know that brand loyalty in real estate is among the lowest of all industries. Therefore, we equip ourselves with the best buyer lead conversion, retention programs, technology and strategies that the real estate industry has to offer. This effort results in your property selling more quickly to a qualified buyer, than it would with virtually any other agent in your marketplace. Here is our system for responding to and converting buyer leads: : •  mmediate Response Systems that offer a live or auto response I in 5 minutes or less, 24 hours per day, 7 days per week... providing a connect rate that is 106x that offered by the average agent. •  Professionally Trained Sales Team that is committed and held A accountable to responding to buyer inquiries. •  ead Follow Up Systems that alert our buyer everytime a new L property is listed for sale that meets their search criteria. •  epeat buyers and referals. A large proportion of the buyer R business that comes into our office is from past clients and sphere of influence. Seller’s Benefits: Our lead response and conversion program brings a mass of qualified buyers into our family of clients. We have expert lead coordinators who are in constant contact with active buyers to show them the listings that match their criteria. This service builds buyers loyalty, giving us a stong Century 21 The Harrelson number of serious buyers to bring through your home. Group 9