We are a streetwear brand/community who were founded in the last 30 years. Based in London we have a strong connection with the streetwear culture, from its sneakers and fashion to the photography and music.
As a brand we focus on comfort and style, giving you the opportunity to wear our products in the city or too the beach. We keep up with the trends but keep our own signature style which is one of the reasons our customers shop with us. For the customers we are more than just a brand but a lifestyle, we try to connect our customers to the brand as much as possible.
We take pride in our appearance, whether this be in the content we put out or the products we produce. We are inspired and influenced by our heritage and this can be seen through out the brand. Those who work with us become part of the family.
Are customer base is between the ages of 16 – 30 and regularly shop with us. They often come to the store as a place to hang out and not just to shop. As a brand we are fun, creative and energetic. We don't want to be quite we want to make noise.
The future for us involves developing the connection we have with our consumers, and building more consumer experiences.