marketing work 1 | Page 25

WE WILL BE INVITING A NUMBER OF INFLUENCERS FOR SUPPORT IN PROMOTION, GIVING THEM FREE ENTRY AND OTHER PERKS, ENCOURAGING THEM TO POST ABOUT THE EVENT ONLINE. IT'S AN IMPORTANT PART IN BUILDING HYPE AROUND THE EVENT AND INTRODUCING US TO A LARGER AUDIENCE. IT'S KEY TO INVITE THE RIGHT PEOPLE SO I'VE DEVISED THIS LIST OF THOSE THAT WOULD BE INVITED.

PAQ MEMBERS

MAGNUS RONNING

GULLY GUY LEO

ASOS INSIDERS

KOEN AND TAYLOR PRINCE FRASER

TIME OUT LONDON

WE PROBABLY WOULDN'T GET MUCH MORE COVER FROM OTHER MAGAZINES ETC, AS WE HAVE PARTNERED WITH iD, WHICH WOULD BE THEIR COMPETITION.