This example is for when we first release some information about an event. Not much is released at first leaving viewers wanting to stay up to date with our posts to find out any more information about the event.
Another feature on instagram is the stories, while the lead up to an event can be posted on our feed we can use the story feature to capture the events during the day and share with our followers.
Stories can also work if we do a member take over day. where one of members has control over our instagram for a day so you get to see what they get up to, say for example they are on a photoshoot they would be able to share the behind the scenes and give our followers an insight in what its like to be part of the Creative Crew.