Storytelling is all the rage. More and more business are comprehending the power of
stories to transform their presence and identity.
You have seen how Apple, Coca-Cola or Disney has become legendary through their
authentic business .
Brand Stories Build Emotional Connections – Forbes
Stories matter in life and marketing. Be it in PERSONAL BRANDING or BUSINESS
BRANDING. The reason is simple. Great stories make people feel something, and those
emotions create powerful connections between you and your audiences. However, to
achieve the connections, the story – preferably the well-presented ones – need to be
shared with the world. Story which is shared to their customers.
Brand Narrative Affects Brand Identity – The Econo