Marketing Trendz Volume 27 Winter 2022 Edition - Page 6

cover story
VITALS
▶ Property : St . George ’ s Shopping Centre
▶ Location : Preston , UK
▶ Year opened : 1966 . The initial open-air center was roofed over in 1981 and refurbished again in 1999 .
▶ Property type : Two-level enclosed mall
▶ Property owner : IRAF UK Dragon Limited Partnership , IRAF UK Dragon Nominee 1 Limited , IRAF UK Dragon Nominee 2 Limited
▶ Property managers : Munroe K
▶ Joint administrators : Alexander Williams and Andrew Dolliver of Ernst & Young LLP
▶ Marketing agency : Shoppertainment
▶ Size ( GLA ): 270,400 sq . ft .
▶ Number of stores : 100 +
▶ Traffic : 175,000 shoppers weekly
▶ Anchor tenants : M & S , Matalan , H & M , River Island , and New Look
▶ Number of parking spaces : 400 +, including 24 dedicated stalls for families
▶ Notable services and amenities : Wi-Fi , electric vehicle charging points , two baby changing facilities ( they include private breastfeeding cubicles , changing areas , and a baby bottle warmer ), children ’ s rides , Amazon Lockers , and Click & Collect
The new St . George ' s campaign creative shows that , on-site or online , the center remains at the heart of its community .
▶ COVID measures in place : Hand sanitizer stations and ongoing use of face coverings for staff ( throughout the mall ) and visitors ( in elevators , public washrooms , and other confined spaces )
▶ Community Partners : St . Catherine ’ s Hospice Care , Galloways , and Baby Beat Appeal .
▶ Website : www . stgeorgespreston . co . uk /
▶ Blog : www . stgeorgespreston . co . uk / blog /
▶ Social media handles : Facebook : www . facebook . com / stgeorgespreston Instagram : www . instagram . com / stgeorgespreston Twitter : www . twitter . com / StGeorgesPR1
MEDIA MIX
▶ Posters
▶ Promotional video
▶ Social media , including paid advertising
St . George ’ s spent 10 % of its annual budget on the rebranding campaign .
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