cover story
That new brand design combined strong copy with colorful artwork to create four core calls to action : Shop @ St . George ’ s , Meet @ St . George ’ s , Brands @ St . George ’ s , and Independents @ St . George ’ s . From there , the center could adapt the copy to specific needs , swapping keywords to encourage old and new customers to visit as well as support tenants in specific retail categories ( e . g ., Eat @ St . George ’ s and Shop Homewear @ St . George ’ s ). The strategy extended to social media with taglines such as , “ TikTok with Us @ St . George ’ s ,” leading to more active communication . “ Since the brand has been rolled out , we have seen social media figures increase dramatically . For example , Facebook post reach has gone up by 379 % [ and there was a ] 57 % increase in page views . Page likes [ went ] up by 975 % [ and the center ] added 51 new followers in under a month [ while ] post engagement [ rose by ] 182 %,” Ward noted . “ On Instagram , our content interaction has increased by 260 % and we reached 11.4k accounts , [ a 475 % increase ].”
SOCIAL STATS
FACEBOOK
� 975 % � 379 % � 57 % � 51
INSTAGRAM
Followers
� 457 % � 260 %
Page likes
Post reach
Page views
Post reach
Content interaction
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