Marketing Trendz Volume 27 Winter 2022 Edition | Page 15

sales promotion & events


Many of this year ' s LNY celebrations happened online .
The prospect of health , good fortune , and happiness has always been at the heart of the Lunar New Year celebrations which invariably turn shopping center courts into lively venues for visitors to take in live performances , taste traditional dishes , and dicover various forms of art and handicrafts . There was plenty of that and retail deals , too , at the themed event that Washington Square ( Portland , USA ) hosted in its Summit Court on February 5 — First Tech Federal Credit Union was the official sponsor . However , the mall ' s marketers were in hybrid programming mode this Year of the Tiger , extending its experience to shoppers ' homes and giving pandemic-weary customers a way to participate in the festivities from a safe distance .
The mall ' s website included a " New & Now " tab where visitor could find , download , and print Lunar New Year crafts for kids , including cherry tree art , themed activities , and a how-to guide to make origami tiger bookmarks . Some Red Envelope Deals were also available online and to unlock them , shoppers had to sign in with the " thankyouforshopping " password .
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