VOLUME 26 SUMMER EDITION 2021
WILLOWBROOK UNVEILS ITS TECHNICOLOR DREAM WORLD
Willowbrook Shopping Centre debuted a participatory campaign to liven up shoppers ' spring .
Be yourself , use your voice , embrace your unique style . Many a fashion brand and retail destination has used that empowerment-flavored mantra to connect with their clientele while positioning themselves as consumers ’ champions , advisors , inspiration sources , and suppliers . The medium for that exchange has taken different forms , from lifestyle blogs and brick-and-mortar VM lounges to podcasts and e-newsletters . Canada ’ s
Willowbrook Shopping Centre ( Willowbrook – Langley ) found yet another means of delivering its message this year : A life-sized and crowdsourced coloring wall as a spinoff from its digital and downloadable “ Colour It In ” spring lookbook . “ We wanted to provide a joyful experience , especially given the current [ pandemic-related ] circumstances . Athome , DIY activities are such a big trend right now , so we thought we ’ d give out littlest customers something fun to do while mom perused the latest and greatest that spring [ had ] to offer at [ the mall ],” explained marketing director , Nicole Lotz . “ It ’ s not often little ones are encouraged to color on the walls . This is a great way for families to have fun together and individual crayon packs create a safe environment to participate .” The dual-platform marketing concept offered the lookbook that children
Continued on page 4 …
Food Gems at Bayview Village page 3
Hope Delivery Puts Down Mall Roots in Sydney
page 8
Ambev Hits the Road to Deliver CSR Message
page 10
KIMCO to Offer Camp Kindness Summer Events
page 14
GUCCI Dabbles in VR and Immersive Advertising
page 16
Celeb Hosts Mall Podcast page 19
FOR SHOPPING CENTER PROFESSIONALS