sales promotion & events
Biometric data
is at the heart of
Fit:Match's offer,
which is AI tech-
powered.
IT’S TIME TO GET FITCHED
Made for a tech-enabled, data-driven, and digitally enhanced retail environment, Fit:Match offers a highly integrated
online/offline apparel shopping experience to increase service personalization and customer satisfaction
Ever heard of Fit:Match? Combining the latest in data science and 3D
measurement technology, the platform offers a highly integrated online/
offline apparel shopping experience and a transformative retail opportunity
for consumers, retailers, and brands. It functions on Fitch, proprietary Al-
powered technology, and matches shoppers with products that fit them based
on biometric data and preferences. The mission of the program: To eliminate
“fit risk” and provide a more personalized and rewarding overall experience,
achieving shopper relevance and satisfaction, increasing loyalty and retail
sales conversion, and decreasing the rate of purchase returns.
In partnership with Baybrook Mall in Texas, the American company’s team
opened a Fit:Match Pop Up Studio to generate awareness of the platform.
After answering a number of questions about their fit and style, consumers
will experience Fitch, which collects 150 body measurements in mere seconds.
the team aims to empower consumers to make better apparel purchase decisions.
Exceeding its initial expectations, 80% of shoppers who enter the Pop Up
Studio get “fitched” and complete the matching process.
“[Only a minor subset of items in the universe of ready-to-wear apparel
fit each individual perfectly, yet shoppers are presented with thousands of
products on a brand's website or in-store. In order to find the right products,
shoppers bear the burden of wading through an extensive assortment, reading
complicated sizing charts, and/or spending time trying on clothes. This results
in a very hit-or-miss experience. In the modern age of AI we knew there was
a better way, so we decided to invent it,]” explained Fit:Match co-founder and
CEO, Haniff Brown.
... matches shoppers with
products that fit them based
on accurate biometric data
and preferences.
“The final step in the experience [at the Baybrook Mall Pop Up Studio] will
present [shoppers] with a personalized assortment [of apparel] that delivers
their best fit matches, based on their accurate biometric and fit profile data,”
the Fit:Match team noted in a brief.
Following that process, shoppers can browse and buy the selected items
in-studio on digital touch screens or at home via the company’s website.
Layering brand-provided tech pack data and Fitch-generated measurements,
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Fit:Match's
message is clear:
Take the guess
work out of your
fashion shopping.