advantages
A REFLECTION OF REALITY, TIMES TWO
Montreal's Rockland Centre counts on a power couple to lead by example
Rockland’s SS19 campaign, Reflection, marries edge and elegance to center
on the concept of refection as a symbol of authenticity and a source of the
interplay of perception. The message of the campaign: The Canadian center’s
customer base is not only a reflection of its offerings, but also the faces of
its campaign. Expecting to echo reality from a new point of view, Rockland
welcomed a new team of two. Described as the power couple of Montreal,
Maripier Morin and Brandon Prust bring to life the best of the city. Recently
selected as brand ambassadors, the media/TV personality and former NHL
player know that being a Montrealer is a lifestyle. Valuing every aspect of
fashion, food, art, and entertainment, the dynamic duo represents a sense of
connection and reflects the local community.
As one of Montréal’s top urban inspiration centers, Rockland includes
close to 160 boutiques and a mix of high and fast fashion. With everything
under one roof, the retail destination benefits from a good reputation and
an excellent location. Less an element of its marketing plan and more an
extension of the center, the campaign aims to reinforce the relatability of the
place. By supporting the best local designers and meeting the demands of
shoppers—think of a tasty glass of wine and a great meal, one of Maripier’s
favorite combos—the center keeps things real and relevant. Defined as “a
symbol of everyone’s older siblings,” with their humble, kind, and sincere
qualities, the two offer advice across the retail spectrum.
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