Marketing Trendz Volume 23 Spring 2018 Edition | Page 6

cover story
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VITALS CAMPAIGN MEDIA MIX
Property owner: Scentre Group
Number of properties: 39 Westfield-branded shopping centers
Location: various ones across Australia and New Zealand
Year founded: 2014
Property type: several different formats encompassing
12,100 retail outlets
Value of assets under management: A$45.7b (US$34.4b)
Value of shopping center ownership interests: A$33.8b (US$25.4b)
Sales: A$22.9b (US$17.2b) in 2016 across Australia and New Zealand
Customer visits: more than 525 million in 2016
Four business pillars of Scentre Group’s sustainable business
framework: Community, People, Environment, and Economic
Performance Digital
Westfield Australia hashtag: #WStyle
Westfield-owned network: broadcast across 1,500+ SmartScreens
and SuperScreens
Digital buy across YouTube, social and mobile
PR and social across 75+ social channels: Web, e-mail, and social
media (in addition to earned and paid)
Campaign video posted on YouTube: http://bit.ly/2p263r4
Video on Demand Service
Channel 9 Catch-Up (Australia only)
DIGITAL / SOCIAL MEDIA
Westfield Australia
Twitter: @WestfieldAU
Instagram: @westfieldau
YouTube: 10,700 subscribers - https://www.youtube.com/user/
westfieldfashion/featured
Website: https://www.westfield.com.au
Scentre Group
Twitter: @ScentreGroup
Website: https://www.ScentreGroup.com/home-page
Every Westfield center is socially connected via Twitter, Facebook,
Instagram, YouTube, and a website.
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CAMPAIGN CREDITS
Sibling Agency
Managing Director: Mandy Galmes
Creative Director: Jennie Ko
Senior Art Director: Roberta Cicerone
Head of Production: Elissa Maine
Group Account Director: Sarah Hazen
Senior Account Director: Caz O’Neil
Media Director: Brett Carson

PR Director: Laura Barette 
Head of Studio: Grant Hendren
Photoplay
Director: Jasmin Tarasin
Producer: Emma Thompson
DOP: Chris Miles
Editor: Gabriella Muir
Post-production:  ALT VFX
Photographer: Corrie Bond
Stylist: Nicole Adolphe
H&MU: Claire Thomson

Jack Nimble
Content Creative Directors: Adam Wise and Angus Mullane