webmasters
http://www.peteralexander.com.au
https://www.erinmills.ca
PETER ALEXANDER
SUPPORTS BUY NOW,
PAY LATER ERIN MILLS TOWN
CENTRE’S GALLERY GOES
ROUND AND ROUND
A bedtime essential for men, women, and children, Peter
Alexander is a leading sleepwear designer brand based in
Australia. The type of company that features a furry friend as
a logo and replaces the ‘a’ with a heart when spelling “sale,” Peter
Alexander promises comfy and cozy. Located on its homepage,
just below the main menu, is a header featuring three separate
links promoting the afterpay feature: buy now, pay later.
By clicking on any of the three links, browsers are introduced
to the same pop-up, which reads: Show Now. Enjoy Now. Pay
Over Time. A combo of easy-to-read graphics, the pop-up shows
how shoppers can continue to the checkout and choose to pay
with four equal payments over a six-week period. In order for
the method to work, requirements can be found in the fine
print: Shoppers must have an Australian payment card, be over
18 years of age, and live in Australia. One of a select number of
clothing retailers to offer a payment plan, the brand connects
with its customer base, acknowledges that purchasing sleepwear
is a luxury, not a necessity, and ensures repeat business. Located in Mississauga, Canada, Erin Mills Town Centre now
offers ‘dining with a view’ as part of its new and improved food
court. While a snap of the development can be seen scrolling on
the center’s homepage, with just one click, browsers can check
out more engaging photos under the “Photo Gallery & Virtual
Tour” section.
Shoppers can choose to switch pages via a picture and title
button or a link under the “About Us” sub-section, both of which
are located on the bottom half of the homepage. Including a dozen
or so internal and external shots, the gallery offers a click-and-
drag option for its first two photos. Showing the center lobby
and food court, the pair highlight Erin Mills Town Centre’s
community spaces. In addition to magnifying and full-screen
size features, visitors can click and drag to see a 360° view. Along
with retailer and dining options, the exclusive tour offers a look
at the shopping center’s modern architecture and open areas.
click icon to view in our digital edition
click icon to view in our digital edition
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