Marketing Spotlight Jul. 2014 | Page 7

Mi s te r + Mi n i t Weekly update - 7 July 2014 Go from Drab to Fab at Mister Minit Salamander Bay Mister Minit’s Drab to Fab competition is now officially open to enter! You can win either a pair of Christian Louboutins or RM Williams to the value of ... WIN Christian Louboutins with Mister Minit Westfield – All Centres At Westfield Warrawong, DRAB TO FAB COMPETITION Mister Minit are giving you the chance to WIN either a pair of Christian Louboutins or RM ... Mister Minit Drab to Fab Myer Centre Brisbane Mister Minit’s Drab to Fab competition is now officially open to enter! Simply purchase any shoe repair from your local Mister Minit shop, click on the ... Mister Minit’s Drab to Fab competition is now open! Queens Plaza With any shoe repair purchased at Mister Minit, enter the draw to win either a pair of Christian Louboutins or RM Williams to the value of $1000.00! DRAB TO FAB Majura Park Shopping Centre Here’s your chance to win either a pair of Christian Louboutins or RM Williams to the value of $1,000 courtesty of Mister Minit. Simply purchase any ... Mister Minit Designer Shoe Competition Federation Centres » Galleria Shopping Centre Want to win a pair of Christian Louboutin heels or RM Williams shoes? All you have to do is like Mister Minit on Facebook, fill out the below form and ... WIN a pair of shoes to the value of $1000 with Mister Minit Myer Centre Adelaide Mister Minit has a great competition that’s now open to enter. Competition closes 11:59pm 27/09/14 AEST. With any shoe repair purchased at any ... (Men’s Health ) MIKE CAMPBELL JULY 2014 Modern society has seen a shift in what it means to be male, and it’s not for the better. In response, Mike Campbell has redefined today’s Alpha Male. ook around any public space and assess the males you see. Notice any real men? The men we all want to be – strong, confident, healthy, and masculine? Sadly, what you’ll see is scores of deconditioned and overweight men who lack energy and confidence. As a result, the rest of their life suffers – home, work, and their social lives. Deep down we know we can be better, but pride and ego often prevent us from doing anything about it. Progress is stunted all the more by an overwhelming amount of conflicting and confusing information about how and what it takes to be a man. Man, provider, leader – there are many terms to define the masculine half of our species, but one of the most popular is the very misconstrued idiom, Alpha Male. Alpha Male used to simply mean ‘one who led’ – it has become synonymous with arrogant, macho ‘blokey blokes’. So instead of a man with compassion and integrity, one who knows who he is and carries himself accordingly, we see an inwardly insecure man who feels the need for one‑upmanship and dick‑ swinging bravado. It’s easy to see the difference between these two contrasting pictures of man. My name is Mike Campbell, and I’m a man, have been all my life. Well, once I grew out of the awkward slightly gangly L GET FIT TO SKI and fluctuating voice teenage phase! Not only am I a man, I’m a personal trainer and lifestyle coach. I’ve worked closely with hundreds of men in the health and fitness industry for close to a decade. I’m also a complete training and nutrition geek. I love researching, reading, and finding solutions to everyday problems that my clients face. I like to think of myself as a logical, perceptive guy who has gathered in sight and great understanding of the troubles us modern men face. My experience, research, and observations have led me to an IS COCONUT OIL REALLY ALL THAT? ARE YOU A MODERN DAY ALPHA MALE? 10 HOLIDAYS THAT WILL CHANGE YOUR LIFE inescapable conclusion: we men can no longer work out how to be men. So what changes do we need to make to reclaim our male identity? Who should we role model? What foods should we be eating? How should we be exercising? How can we make positive changes in our attitude? And how can we better manage our time so we’re not constantly so busy? Do any of these issues ring true for you? The truth is, we’re confused about how to live life! There’s a drastic decline in the number of men even remotely resembling the original Alpha; a man with equal parts heart and backbone. Where are the role models for our developing male population? Where are the strong and desirable lovers, partners, and providers? Look around – can you see the expanding waistlines and the declining health of the male population? This may very well be you. There’s many aspects to being a man and in today’s frantically paced world, with others constantly stepping into our space and pushing their wishes upon us, it’s hard to get any clarity as to what kind of man you are. Now I don’t say this to offend or point the finger – this is more an assessment of men worldwide. For some this will come as a shock because there’s little or no mainstream recognition that a problem even exists. That’s why I hold the mirror up through this and future articles to come, to deliver to you some simple solutions, but also bring the problem to light. We need to know, we need to admit it, and we need to address it, in order to create a new and modern world that is filled with healthy, strong, masculine and inspiring men. FIRASS DIRANI on life as a house husband 20 JULY 2014 ( OH! MAGAZINE ) Supported by unleashyouralpha.com ( Women’s Health ) THE MODERN DAY ALPHA MALE ARE YOUR HIGH HEELS UNHEALTHY? Your favourite killer heels could actually be doing you more harm than good. Read on to learn more. By Mister Minit For more repairs, products or advice, visit one of Mister Minit’s 254 stores nationally (www.misterminit.com.au). All shoe repairs have a six month wear and workmanship guarantee. n the name of fashion we’ve all crammed our feet into tight fitting; stiff shoes at one point, or subjected them to the unnatural angles of stiletto high heels. Walking from meeting to meeting and standing in them all day, do your shoes leave you wincing in pain? Mister Minit’s resident podiatrist, and owner of City Feet Clinic, Kate McArthur‑Jones shares the most common foot problems which can all be easily avoided and simply treated I Aching on the balls of your feet Wearing high‑heels raise your heel and cause your center of gravity to be pushed forward, shifting your body weight onto the balls of your feet. In fact, 75% of your body’s weight is applied to the balls of your feet when wearing heels. Inserting cushioning, such as a Miss Minit Velvet Soft Cushion ($9.95), will help ease the pain and give your shoe a bit of extra padding for those occasions where high heels are a must! Lower back pain After spending a day walking around in heels most people feel a bit of pain in their lower back, this is caused by the way the high‑heels place the foot. High‑ heels put feet into an unnatural position, affecting both the foot and your posture. Taking shorter strides will reduce the load on the hip flexors and reduce any lower back pain. Tight around the toes It’s quite self‑evident cramming your toes into a narrow toe box, or ignoring the pain can also cause damage to nerves, toes and toe nails, it can even cause bunions. The problem of too‑ tight‑shoes actually has a very simple solution; Mister Minit can stretch leather shoes by up to half a size. Another issue of having a reduced internal space at the front of your shoes is that you can cause swollen joints or pesky nodules to develop on your toes. These nodules are the result of pressure points caused by ill‑fitting shoes. A number of solutions exist including Miss Minit gel heel grips ($6.95) to help keep the shoe secure to the foot. Layering comfort items such as Miss Minit Foam Latex Cushions ($9.95) and Miss Minit Velvet Cushions ($9.95) will assist pushing the toes forward and keep them from holding onto your shoes. Stretched Achilles Tendons Your Achilles tendon run up the back of your leg from the heel and is easily injured from prolonged high‑heel wearing. The tendon is designed to be flexible, it’s meant to move easily when the foot moves around. But prolonged high‑heel wearing can shorten the tendon because the tendon is tightened as the heel is constantly pointed upwards. To avoid serious damage to the Achilles tendon you should avoid wearing heels for long periods, and also avoid wearing them on consecutive days. The good news is you don’t have to give up high heels for good, but to avoid any long term damage here are Kate’s five top remedies: • Next time you’re out shoe shopping make a few sensible decisions – try and select shoes with low heels and a wide heel base, or even better, a slightly thicker heel. Narrow, stiletto‑type heels provide little support for your feet. • Make sure your shoes fit properly. You don’t want to buy shoes were your feet are sliding around. Slip in a pair of the Miss Minit Gel Heel Cushions ($9.95) to ensure a snug fit. • Try and wear heels on the days you know you don’t have as much walking or standing to do. • Wear soft insoles like Miss Minit Foam Latex Cushions ($9.95) to reduce impact and push feet away from the toe box. • Alternate your shoes, wear heels one day, a wedge the next and then some flats to give your feet a rest. ( OH! MAGAZINE ) JULY 2014 21