Marketing Soup | Page 34

Monitor Your Social Media Presence in 10 Minutes A Day Businesses actively using social media stand to gain many benefits. Outlets like Twitter, Facebook and Linkedin create a communication channel to and from your business where people can connect on a non-business level. Through social media your network can interact with you, express their views and opinions, and ultimately connect with your business at a time that’s convenient for them. But it goes both ways. Not only do consumers have a comfortable social channel to connect with a business, businesses can gain excellent insight into their consumers. Comments made on your business’ posts can reveal how people view your business. Do they like the content you share? Are they sharing positive experiences or venting their frustrations? They may even share suggestions on what they wish your business offered; an extremely powerful insight! 34