To determine this, you’re going to have
to find out what time of day and which
days of the week your buyers are converting. Using this as your schedule will
help you to get more out of your campaign, without having to break your
bank account.
There are a few other ways you can get
more out of your smaller budget:
• Divide your campaigns and ad
groups and make them more specific
with short lists of keywords
• Add a longer list of negative keywords
• Get rid of the high-cost keywords
• Use keyword match types that are
more restrictive, like broad match or
phrase match modify
Make Sure You Run a
Successful PPC Campaign
When you own a small brick and mortar business, the goal of your PPC campaign is to drive in local traffic. Keep in
mind that you should be using specific
keywords that include the names of
your city and surrounding cities. Tie in
these five tips and you should be able
to save your PPC campaign and your
budget.