Why Focus
on Dominating
Local SEO?
How about some stats to give you a little
perspective:
Around 3 billion search queries per
month consist of local key phrases
51% of consumers look for local businesses on their smartphones/tablets
(while on the go)
70% of consumers use local search to
find brick and mortar businesses
40% of consumers prefer to purchase at
a store versus online (if they knew where
a local store was)
50% of consumers use their smartphone
to search for local businesses
80% of consumers use search engines to
find local info
30% of Google searches are for local info
This says a whole lot about local search and
it should get you excited about taking a
piece of this gigantic pie. Now, let’s see the
different ways you can do just that.
Optimizing for local search can increase your
online and offline traffic tremendously, if
you play your cards right. Here are the steps
to take:
5 Ways to Boost Local Traffic
Classify Your Business as a Local Business
People won’t know that you’re a
local business if you don’t let them
know. In search engines that have
indexed your business, you want to
ensure that you are categorized as a
local business. First, you need to claim
your Google My Business page and
then classify your biz as a local one.
You should then optimize the page by
including all the info needed for your
profile, including a description of your
business. Also input your address and
local phone number. You’ll have to
choose relevant categories related to
your business. Avoid spamming your
page because Google frowns upon this
and won’t hesitate to penalize you.