Marketing Profles Kit Denison | Page 16

E-NEWSLETTER STATISTICS 2016 EMAILS SENT: 3,438,981 EMAIL CAMPAIGNS: 890 ACTIVE EMAIL LIST: 125,000 SOCIAL MEDIA With a strong presence on the major social media channels, Denison is committed to promoting their listings on platforms where the vast majority of internet users spend the bulk of their time. Not only is this an important way to gain exposure to clients direct, but also a friendly way to get in front of captains, brokers, and other insiders that have influence on the boat-buying public. Denison has committed great time and resources to develop a significant social media following: • 41,500 followers on Facebook • 14,500 followers on Twitter • 90,000 followers on Instagram • 2,200 subscribers on YouTube Kit Denison 2 199 /Westship CPMY H // 98' Westport GOLDEN TOUC 14.2888 Cell Phone: 954.6 63.3971 Office Phone: 954.7 htSales.com Kit@DenisonYac Denison has built an email database of 125,000 boaters and industry insiders. Denison promotes central listings through monthly newsletters and broadcasts updating industry contacts on price reductions, significant upgrades and port changes. The secret to getting clients to open a newsletter is providing them compelling content worth reading. Good photography and short, to-the-point updates generate the best results. Since 2005, Denison has delivered more than 4 million emai ls with open-rates & click-throughs that exceed industry averages.