Marketing Profiles 2018 Glen Appelbaum | Marketing Presentation - Page 8

PRINT MARKETING DIRECT MAIL While internet & email marketing have become the greatest source for yacht clients, print advertising will continue to be an important factor. Thousands of yachtsmen still browse yachting magazines in search of the perfect yacht. Denison regularly uses direct mail pieces to promote our sales and charter inventory. Each quarter we send over 80,000 letters, postcards, and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base. Contacting a targeted clientele list through the mail is one of the most effective ways to promote listings. E R O K E R AG G LO B A L B S ED SALE COMBIN EUROPE s 7,903 Boat USA s 30,077 Boat 2015 Each piece is professionally designed and written by our marketing team to ensure our message stands out. When direct mail cards are designed right, they have the potential to remain on coffee tables and desks for a long time. In fact, our brokers have received inquiries from buyers months after a promotional piece was mailed. OKER GLOBAL BR AGE – COM ABOVE: POWER & MOTORYACHT JANUARY 2018 ISSUE etti Justi n Onofri 281 954.770.5 2015 Denison advertises in several yachting publications, such as: Yachts International, Boat International, Power & Motoryacht, and Superyacht World. enburg Bruce Shatt 329 954.328.4 EUROPE ,903 Boats INDULGENCE // 59’ GRAND BANKS 2009 $1,695,000 // MIAM I BEACH, FLORIDA Charles Blickle // 954.20 5.4383 Charles@DenisonYa chtSales.com S3 // 76’ AZIMUT MAGE LLANO 2016 $3,500,000 // FORT LAUDERDALE, FLORI DA David Johnson // 954.61 0.3263 David@DenisonYacht Sales.com 2015 USA ts 30,077 Boa INSIGNIA // 82’ LYMA N MORSE 2004 $2,695,000 // JUPITE R, FLORIDA Skip Denison // 954.80 6.6225 Skip@DenisonYacht Sales.com 883 310.821.5 72 2013 el: Princess Make/Mod Spain e 2005 Location: 74 Convertibl $2,703,976 el: Viking Original Price: 3,976 Make/Mod USA $2,70 AL, Sold Price: Location: $2,095,000 : 5 Months el: Viking Sales Cycle Original Price: 0,000 Make/Mod USA 20M 2002 ss 2008 $1,87 e FL, el: Prince Bridg Sold Price: Location: Make/Mod 74 Enclosed $2,795,000 : 5 Months el: Viking Turkey Sales Cycle Original Price: 0,000 Location: Make/Mod V70 2006 $481,446 $2,45 Mexico el: Princess Sold Price: Original Price: ,303 Location: Make/Mod $2,795,000 : 9 Months $400 Italy Sales Cycle Sold Price: Original Price: 3,000 Location: 72 2012 $746,511 : 9 Months $2,53 el: Princess Sales Cycle Sold Price: hs Original Price: ,950 Make/Mod V65 2003 ss : 15 Mont e $540 Prince Cycle Franc el: Sales Sold Price: hs Location: Make/Mod 72 2012 $1,990,526 : 21 Mont el: Princess France Sales Cycle Original Price: 0,526 Location: Make/Mod V65 2008 $378,665 $1,99 France el: Princess Sold Price: Original Price: ,027 Location: Make/Mod $1,990,526 : 7 Months $357 2007 Greece Sales Cycle Sold Price: Original Price: 0,526 Location: 67 Flybridge $746,511 : 4 Months $1,99 el: Princess Sales Cycle Sold Price: hs Original Price: ,597 Make/Mod ss 64 2011 a : 15 Mont $681 Prince Cycle Croati el: Price: Sales Sold hs Location: Make/Mod 68 2007 $822,244 : 18 Mont el: Viking Spain 2000 Sales Cycle Original Price: ,244 Location: Make/Mod USA Princess 65 $1,533,918 $822 FL, el: Viking Sold Price: Original Price: 3,918 Location: Make/Mod USA $1,895,000 : 5 Months $1,53 ers 2001 NY, Sales Cyc le Sold Price: Original Price: 0,000 Location: Sport Cruis $499,000 : 4 Months $1,75 el: Viking V65 e 2007 Sales Cycle Sold Price: hs Original Price: ,000 Make/Mod 64 Convertibl : 31 Mont $450 RI, USA el: Viking Sales Cycle Sold Price: Location: Make/Mod Emirates V65 2002 $499,000 : 6 Months el: Princess United Arab e 2007 Sales Cycle Original Price: ,000 Location: Make/Mod Convertibl 64 $1,900,000 $500 Viking Spain el: Sold Price: hs Original Price: 0,000 Location: Make/Mod USA $319,161 : 12 Mont $1,65 FL, Sales Cycle Sold Price: Original Price: ,790 hs Location: 64 2011 $1,745,000 : 27 Mont $221 2007 el: Princess Sales Cycle Sold Price: hs Original Price: 5,000 Flybridge Make/Mod : 12 Mont y $1,67 Princess 62 Turke el: Price: on: Sales Cycle /Mod Sold hs Locati Make 64 2011 $1,282,783 : 31 Mont el: Princess Italy e 2012 Sales Cycle Original Price: 2,783 Location: Make/Mod 62 Convertibl $865,520 $1,28 Spain el: Viking Sold Price: Original Price: ,425 Location: Make/Mod USA $1,462,573 : 1 Month $811 FL, Sales Cycle Sold Price: Original Price: 4,093 Location: V62-S 2013 $2,595,000 : 9 Months $1,38 el: Princess Sport 1995 Sales Cycle Sold Price: Original Price: 5,000 Make/Mod Viking 60 Kingdom : 2 Months e 2007 el: Princess Price: $2,42 hs on: United Sales Cycle ertibl /Mod Sold Locati Conv Make 64 $1,605,263 : 3 Mont el: Viking WA, USA 2009 Sales Cycle Original Price: 5,263 Location: Make/Mod USA 60 Sportfish $249,900 $1,60 FL, el: Viking Sold Price: Original Price: ,000 Location: Make/Mod USA $1,789,000 : 3 Months $160 FL, Sales Cycle Sold Price: Original Price: 0,000 hs Location: 61 1998 $1,995,000 : 15 Mont $1,72 el: Viking Bridge 1999 Sales Cycle Sold Price: hs Original Price: 5,000 Make/Mod Enclosed : 12 Mont $1,73 el: Viking Bridge 2002 Location: Australia Sales Cycle Sold Price: Make/Mod USA 61 Enclosed $404,895 : 1 Month el: Viking TX, e 2000 Sales Cycle Original Price: ,133 Location: Make/Mod USA Convertibl $375,000 $367 Viking 58 FL, Price: el: Price: al on: /Mod Sold Origin Locati Make $825,000 : 3 Months $300,000 FL, USA Sales Cycle Sold Price: Original Price: ,000 Location: hs V58 2003 ,000 ss Mont 4 $699 : $720 Prince Cycle el: e 2003 Sales Sold Price: hs Original Price: ,000 Make/Mod 55 Convertibl : 25 Mont $620 Spain Sales Cycle /Model: Viking Sold Price: hs 2008 Location: Make 58 ,029 Mont ss $341 : 15 el: Prince ers 1997 VA, USA Sales Cycle Original Price: ,029 Location: Make/Mod 56 Sport Cruis $675,000 $341 Spain el: Viking Sold Price: Original Price: ,000 Location: Make/Mod $712,023 : 6 Months $630 WA, USA e 2004 Sales Cycle Sold Price: Original Price: ,023 hs Location: 56 Convertibl $299,000 : 11 Mont $712 Viking Cycle Price: el: Price: al Sales Sold hs Origin Make/Mod USA 55 1989 : 12 Mont $274,228 AL, el: Viking Sales Cycle Sold Price: Location: Make/Mod USA V57 2015 $805,000 : 3 Months el: Princess FL, Sales Cycle Original Price: ,000 Location: Make/Mod 55 1990 $245,000 $805 Netherlands el: Viking Sold Price: Original Price: ,000 Location: Make/Mod USA $1,135,995 : 8 Months $225 DC, Sales Cycle Sold Price: Original Price: 5,995 Location: 55 1991 $270,000 : 2 Months $1,13 el: Viking Sales Cycle Sold Price: Original Price: ,500 Make/Mod USA : 3 Months $234 TX, Sales Cycle Sold Price: Location: hs ,000 55 1998 Mont 4 $290 : Viking el: Sales Cycle Original Price: ,000 Make/Mod USA $240 NY, Sold Price: hs Location: $419,000 : 23 Mont rt Sales Cycle Original Price: ,000 VikingRepo $310 Sold Price: tSales.com/ hs : 10 Mont : DenisonYach Sales Cycle UPDATE Bridge 2007 6 MARKET 74 Enclosed Brian Ragsdale // 561.61 3.2433 BR@DenisonYachtS ales.com D BOATS SOL 2014 DAYTONA STUART H PALM BEAC ERDALE FORT LAUD H DANIA BEAC MIAMI DEL REY MARINA BEACH NEWPORT O SAN DIEG STELLA DEL NORD // 86’ CDM DARW IN 2015 $7,000,000 // ITALY ,077 30,269 30 IS ANNAPOL TON CHARLES SISCO SAN FRAN VIVIERAE // 86’ NORD HAVN 2007 $5,290,000 // FORT LAUDERDALE, FLORI DA Glynn Smith // 954.61 4.0166 Glynn@DenisonYacht Sales.com JERSEY CITY tes: United Sta ve o m Values s le sa up as ses volume ea REGION: SALES BY boat sales T Power in sales SOUTHEAS h ion’s growt led the reg decline in well as its s TRY: volume as Pricing wa ES BY COUN r and ed to sell. due to OM Powe ti me requir s was enti rely ITED KINGD nts were both me lower but thi h a ling boats seg volumes wit es. the number wn in sales boats. eryacht sal decrease in line of 224 a drop in sup e sold prices was a slight mbined dec TIC There , but averag ed of sales increased MIDATLAN sale price in the region to 45 feet and 56 to erall, the spe e average for sail. Ov boats sold 36 but slipped of brokerage cularly among boats r powerboats cent, but parti average. lower and sed by 6 per market increased, 16 days on sales increa creased by at 0-plus boats . The sailbo 15 were 20 79 feet. h brokerage Powerboats T Sales in 20 d by about $2,000. PAIN Spanis at lower average prices es declined NORTHEAS line required an ted wer sal ere comple d prices dec 2014, while sailboats h, while po average sol of the growt n in in France s faster tha provided all t d. age rebound sold 12 day 11 percen the year. eks to be sol sales rose led the broker slightly for Powerboat es ed extra two we es volume. prices were werboat sal e of report rage sold growth in sal re also sharply lower KES Volum FRANCE Po . While ave GREAT LA $3,000 for 27 percent we . 3,684 boats more than to an overall t, but prices €20 million in 2015, to ats, they increased by up 46 percen were down more than sales were reported 36 2.5 for sailbo $1 el e lev ros overall sales therlands in the region . in 2015, and s in the Ne ue of sales es e ats val sal rag rbo of NDS Broker ile overall ue powe ume. The ave e total value vol Th T es NETHERLA 2016. Wh t, overall val GULF COAS a slight decline in sal her sales in ow 80 fee percent hig pite t all boats bel £98.8 million. million des 12 percent. by 17 percen nti ally, for cent for fell substa increased by volumes were lower m £70.4 to a by 12 per boat value percent, fro es rage, and at es increased sold rose s region, sal increased 40 ter, on ave um thi ats fas In bo ST eks ile sales vol value of the sold two we in the WE the ats t, ues ITALY Wh . Val destly in in 2015. Bo kerage marke than in 2014 es acti vity. reased mo the Italy bro eryacht sal t were lower value $15,000 higher volume inc e to the due to sup 46 to 55 fee EST Sales percent du substanti ally ong all boats sold IC NORTHW ce paid grew by 67 CIF PA rket and am rage, boats al pri sailboat ma decrease in feet. On ave ion, but tot ed a slight sels over 80 es the reg kers report in 2015. Sailboat sal expensive ves 2014. German bro at volume. a sale of ter than in GERMANY er powerbo commanded 25 days fas due to low th segments 2015 sales cent, and bo w by 9 per volume gre boat. e value per higher averag 102’ CANTIERE DELLE MARCHE 2018 €9,300,000 // ITALIA N NEW BUILD Alex G. Clarke // 203.72 2.3047 Alex@DenisonYacht Sales.com MONTAUK K SAUGATUC CHICAGO HIGHLIGH