Marketing Profiles 2018 Eric Burke_ Marketing Presentation | Page 12

C U S TO M LAND I NG PAGE
Denison’s custom landing pages have become popular with all the major search engines.
Each listing includes important details such as full specs, video, photography, equipment
lists and easy-to-find broker contact information.
These landing pages have been designed to attract buyers and brokers searching for
yachts on Google, Bing and Yahoo.
M L S m a r k e t i n g
Another way Denison captures attention
online is through aggressive marketing
tactics on a wide variety of MLS services
and websites. It’s never been more
important to strategically advertise
charter listings on the Internet.
Implementing a smart web strategy
requires experience and a proven game
plan. Simply placing a listing on a few
major websites and waiting for the
phone to ring is not a sufficient way to
market your yacht.
Denison’s MLS strategy includes
subscriptions on over 45 MLS sites,
including the majors:
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Yatco
YachtWorld.com
Boat Trader
Superyachts.com
Boat International