Marketing Profiles 2018 Chris Enfield _ Marketing Presentation | Page 12

C U S TO M LAND I NG PAGE Denison’s custom landing pages have become popular with all the major search engines. Each listing includes important details such as full specs, video, photography, equipment lists and easy-to-find broker contact information. These landing pages have been designed to attract buyers and brokers searching for yachts on Google, Bing and Yahoo. M L S m a r k e t i n g Another way Denison captures attention online is through aggressive marketing tactics on a wide variety of MLS services and websites. It’s never been more important to strategically advertise charter listings on the Internet. Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few major websites and waiting for the phone to ring is not a sufficient way to market your yacht. Denison’s MLS strategy includes subscriptions on over 45 MLS sites, including the majors: • • • • • Yatco Boat Trader Boat International