Marketing Profiles 2018 Charlie King _ Marketing Presentation | Page 8

Print Marketing d i r e c t m a i l
While internet & email marketing have become the greatest source for yacht clients,
print advertising will continue to be an important factor. Thousands of yachtsmen still
browse yachting magazines in search of the perfect yacht. Denison regularly uses direct mail pieces to promote our sales and charter inventory.
Each quarter we send over 80,000 letters, postcards, and magazines to our targeted list
of clients and current boat owners in an effort to consistently stay in touch with our
customer base. Contacting a targeted clientele list through the mail is one of the most
effective ways to promote listings.
E
R O K E R AG
G LO B A L B
S
ED SALE
COMBIN
EUROPE
s
7,903 Boat
USA
s
30,077 Boat
2015
Each piece is professionally designed and written by our marketing team to ensure our
message stands out. When direct mail cards are designed right, they have the potential
to remain on coffee tables and desks for a long time. In fact, our brokers have received
inquiries from buyers months after a promotional piece was mailed.
OKER
GLOBAL BR
AGE – COM
ABOVE: POWER & MOTORYACHT JANUARY 2018 ISSUE
etti
Justi n Onofri
281
954.770.5
2015
Denison advertises in several yachting publications, such as: Yachts International, Boat
International, Power & Motoryacht, and Superyacht World.
enburg
Bruce Shatt
329
954.328.4
EUROPE
,903 Boats
INDULGENCE // 59’
GRAND BANKS 2009
$1,695,000 // MIAM
I BEACH, FLORIDA
Charles Blickle // 954.20
5.4383
Charles@DenisonYa
chtSales.com
S3 // 76’ AZIMUT MAGE
LLANO 2016
$3,500,000 // FORT
LAUDERDALE, FLORI
DA
David Johnson // 954.61
0.3263
David@DenisonYacht
Sales.com
2015
USA
ts
30,077 Boa
INSIGNIA // 82’ LYMA
N MORSE 2004
$2,695,000 // JUPITE
R, FLORIDA
Skip Denison // 954.80
6.6225
Skip@DenisonYacht
Sales.com
883
310.821.5
72 2013
el: Princess
Make/Mod
Spain
e 2005
Location:
74 Convertibl
$2,703,976
el: Viking
Original Price: 3,976
Make/Mod USA
$2,70
AL,
Sold Price:
Location:
$2,095,000
: 5 Months
el: Viking
Sales Cycle
Original Price: 0,000
Make/Mod USA
20M 2002
ss
2008
$1,87
e
FL,
el: Prince
Bridg
Sold Price:
Location:
Make/Mod
74 Enclosed
$2,795,000
: 5 Months
el: Viking
Turkey
Sales Cycle
Original Price: 0,000
Location:
Make/Mod
V70 2006
$481,446
$2,45
Mexico
el: Princess
Sold Price:
Original Price: ,303
Location:
Make/Mod
$2,795,000
: 9 Months
$400
Italy
Sales Cycle
Sold Price:
Original Price: 3,000
Location:
72 2012
$746,511
: 9 Months
$2,53
el: Princess
Sales Cycle
Sold Price:
hs
Original Price: ,950
Make/Mod
V65 2003
ss
: 15 Mont
e
$540
Prince
Cycle
Franc
el:
Sales
Sold Price:
hs
Location:
Make/Mod
72 2012
$1,990,526
: 21 Mont
el: Princess
France
Sales Cycle
Original Price: 0,526
Location:
Make/Mod
V65 2008
$378,665
$1,99
France
el: Princess
Sold Price:
Original Price: ,027
Location:
Make/Mod
$1,990,526
: 7 Months
$357
2007
Greece
Sales Cycle
Sold Price:
Original Price: 0,526
Location:
67 Flybridge
$746,511
: 4 Months
$1,99
el: Princess
Sales Cycle
Sold Price:
hs
Original Price: ,597
Make/Mod
ss 64 2011
a
: 15 Mont
$681
Prince
Cycle
Croati
el:
Price:
Sales
Sold
hs
Location:
Make/Mod
68 2007
$822,244
: 18 Mont
el: Viking
Spain
2000
Sales Cycle
Original Price: ,244
Location:
Make/Mod USA
Princess 65
$1,533,918
$822
FL,
el: Viking
Sold Price:
Original Price: 3,918
Location:
Make/Mod USA
$1,895,000
: 5 Months
$1,53
ers 2001
NY,
Sales Cycle
Sold Price:
Original Price: 0,000
Location:
Sport Cruis
$499,000
: 4 Months
$1,75
el: Viking V65
e 2007
Sales Cycle
Sold Price:
hs
Original Price: ,000
Make/Mod
64 Convertibl
: 31 Mont
$450
RI, USA
el: Viking
Sales Cycle
Sold Price:
Location:
Make/Mod
Emirates
V65 2002
$499,000
: 6 Months
el: Princess
United Arab
e 2007
Sales Cycle
Original Price: ,000
Location:
Make/Mod
Convertibl
64
$1,900,000
$500
Viking
Spain
el:
Sold Price:
hs
Original Price: 0,000
Location:
Make/Mod USA
$319,161
: 12 Mont
$1,65
FL,
Sales Cycle
Sold Price:
Original Price: ,790
hs
Location:
64 2011
$1,745,000
: 27 Mont
$221
2007
el: Princess
Sales Cycle
Sold Price:
hs
Original Price: 5,000
Flybridge
Make/Mod
: 12 Mont
y
$1,67
Princess 62
Turke
el:
Price:
on:
Sales Cycle
/Mod
Sold
hs
Locati
Make
64 2011
$1,282,783
: 31 Mont
el: Princess
Italy
e 2012
Sales Cycle
Original Price: 2,783
Location:
Make/Mod
62 Convertibl
$865,520
$1,28
Spain
el: Viking
Sold Price:
Original Price: ,425
Location:
Make/Mod USA
$1,462,573
: 1 Month
$811
FL,
Sales Cycle
Sold Price:
Original Price: 4,093
Location:
V62-S 2013
$2,595,000
: 9 Months
$1,38
el: Princess
Sport 1995
Sales Cycle
Sold Price:
Original Price: 5,000
Make/Mod
Viking 60
Kingdom
: 2 Months
e 2007
el: Princess
Price: $2,42 hs
on: United
Sales Cycle
ertibl
/Mod
Sold
Locati
Conv
Make
64
$1,605,263
: 3 Mont
el: Viking
WA, USA
2009
Sales Cycle
Original Price: 5,263
Location:
Make/Mod USA
60 Sportfish
$249,900
$1,60
FL,
el: Viking
Sold Price:
Original Price: ,000
Location:
Make/Mod USA
$1,789,000
: 3 Months
$160
FL,
Sales Cycle
Sold Price:
Original Price: 0,000
hs
Location:
61 1998
$1,995,000
: 15 Mont
$1,72
el: Viking
Bridge 1999
Sales Cycle
Sold Price:
hs
Original Price: 5,000
Make/Mod
Enclosed
: 12 Mont
$1,73
el: Viking
Bridge 2002 Location: Australia
Sales Cycle
Sold Price:
Make/Mod USA
61 Enclosed
$404,895
: 1 Month
el: Viking
TX,
e 2000
Sales Cycle
Original Price: ,133
Location:
Make/Mod USA
Convertibl
$375,000
$367
Viking 58
FL,
Price:
el:
Price:
al
on:
/Mod
Sold
Origin
Locati
Make
$825,000
: 3 Months
$300,000
FL, USA
Sales Cycle
Sold Price:
Original Price: ,000
Location:
hs
V58 2003
,000
ss
Mont
4
$699
:
$720
Prince
Cycle
el:
e 2003
Sales
Sold Price:
hs
Original Price: ,000
Make/Mod
55 Convertibl
: 25 Mont
$620
Spain
Sales Cycle
/Model: Viking
Sold Price:
hs
2008
Location:
Make
58
,029
Mont
ss
$341
: 15
el: Prince
ers 1997
VA, USA
Sales Cycle
Original Price: ,029
Location:
Make/Mod
56 Sport Cruis
$675,000
$341
Spain
el: Viking
Sold Price:
Original Price: ,000
Location:
Make/Mod
$712,023
: 6 Months
$630
WA, USA
e 2004
Sales Cycle
Sold Price:
Original Price: ,023
hs
Location:
56 Convertibl
$299,000
: 11 Mont
$712
Viking
Cycle
Price:
el:
Price:
al
Sales
Sold
hs
Origin
Make/Mod USA
55 1989
: 12 Mont
$274,228
AL,
el: Viking
Sales Cycle
Sold Price:
Location:
Make/Mod USA
V57 2015
$805,000
: 3 Months
el: Princess
FL,
Sales Cycle
Original Price: ,000
Location:
Make/Mod
55 1990
$245,000
$805
Netherlands
el: Viking
Sold Price:
Original Price: ,000
Location:
Make/Mod USA
$1,135,995
: 8 Months
$225
DC,
Sales Cycle
Sold Price:
Original Price: 5,995
Location:
55 1991
$270,000
: 2 Months
$1,13
el: Viking
Sales Cycle
Sold Price:
Original Price: ,500
Make/Mod USA
: 3 Months
$234
TX,
Sales Cycle
Sold Price:
Location:
hs
,000
55 1998
Mont
4
$290
:
Viking
el:
Sales Cycle
Original Price: ,000
Make/Mod USA
$240
NY,
Sold Price:
hs
Location:
$419,000
: 23 Mont
rt
Sales Cycle
Original Price: ,000
VikingRepo
$310
Sold Price:
tSales.com/
hs
: 10 Mont
: DenisonYach
Sales Cycle
UPDATE
Bridge 2007
6 MARKET
74 Enclosed
Brian Ragsdale // 561.61
3.2433
BR@DenisonYachtS
ales.com
D
BOATS SOL
2014
DAYTONA
STUART
H
PALM BEAC ERDALE
FORT LAUD H
DANIA BEAC
MIAMI
DEL REY
MARINA
BEACH
NEWPORT
O
SAN DIEG
STELLA DEL NORD
// 86’ CDM DARW
IN 2015
$7,000,000 // ITALY
,077
30,269 30
IS
ANNAPOL
TON
CHARLES
SISCO
SAN FRAN
VIVIERAE // 86’ NORD
HAVN 2007
$5,290,000 // FORT
LAUDERDALE, FLORI
DA
Glynn Smith // 954.61
4.0166
Glynn@DenisonYacht
Sales.com
JERSEY CITY
tes:
United Sta
ve
o
m
Values
s
le
sa
up as
ses
volume ea
REGION:
SALES BY
boat sales
T Power
in sales
SOUTHEAS
h
ion’s growt
led the reg
decline in
well as its
s
TRY:
volume as
Pricing wa
ES BY COUN
r and
ed to sell.
due to
OM Powe
ti me requir
s was enti rely
ITED KINGD nts were both
me
lower but thi
h a
ling boats seg
volumes wit
es.
the number
wn in sales
boats.
eryacht sal
decrease in
line of 224
a drop in sup
e sold prices
was a slight
mbined dec
TIC There
, but averag
ed of sales
increased
MIDATLAN
sale price
in the region to 45 feet and 56 to
erall, the spe
e average
for sail. Ov
boats sold
36
but slipped
of brokerage cularly among boats
r powerboats
cent, but
parti
average.
lower and
sed by 6 per market increased,
16 days on
sales increa
creased by
at
0-plus boats
. The sailbo
15 were 20
79 feet.
h brokerage
Powerboats
T Sales in 20 d by about $2,000.
PAIN Spanis at lower average prices es declined
NORTHEAS
line
required an
ted
wer sal
ere comple
d prices dec 2014, while sailboats
h, while po
average sol
of the growt
n in
in France
s faster tha
provided all
t
d.
age rebound
sold 12 day
11 percen
the year.
eks to be sol
sales rose
led the broker
slightly for
Powerboat
es
ed
extra two we
es volume.
prices were
werboat sal
e of report
rage sold
growth in sal re also sharply lower
KES Volum
FRANCE Po
. While ave
GREAT LA
$3,000 for
27 percent
we
.
3,684 boats
more than
to an overall
t, but prices
€20 million
in 2015, to ats, they increased by
up 46 percen were down more than
sales were
reported 36
2.5
for sailbo
$1
el
e
lev
ros
overall sales
therlands
in the region
.
in 2015, and
s in the Ne
ue of sales
es
e
ats
val
sal
rag
rbo
of
NDS Broker
ile overall
ue powe
ume. The ave
e total value
vol
Th
T
es
NETHERLA
2016. Wh
t, overall val
GULF COAS a slight decline in sal
her sales in
ow 80 fee
percent hig
pite
t
all boats bel £98.8 million.
million des
12 percent.
by 17 percen
nti ally, for
cent for
fell substa
increased by volumes were lower
m £70.4 to
a
by 12 per
boat value
percent, fro
es
rage, and at
es increased
sold rose
s region, sal
increased 40
ter, on ave
um
thi
ats
fas
In
bo
ST
eks
ile sales vol
value of the
sold two we
in the WE
the
ats
t,
ues
ITALY Wh
.
Val
destly in
in 2015. Bo
kerage marke
than in 2014
es acti vity.
reased mo
the Italy bro
eryacht sal
t were lower value $15,000 higher
volume inc
e to the
due to sup
46 to 55 fee
EST Sales
percent du
substanti ally
ong all boats
sold
IC NORTHW ce paid grew by 67
CIF
PA
rket and am
rage, boats
al pri
sailboat ma
decrease in
feet. On ave
ion, but tot
ed a slight
sels over 80
es the reg
kers report
in 2015.
Sailboat sal
expensive ves 2014.
German bro
at volume.
a sale of
ter than in
GERMANY
er powerbo
commanded
25 days fas
due to low
th segments
2015 sales
cent, and bo
w by 9 per
volume gre
boat.
e value per
higher averag
102’ CANTIERE DELLE
MARCHE 2018
€9,300,000 // ITALIA
N NEW BUILD
Alex G. Clarke // 203.72
2.3047
Alex@DenisonYacht
Sales.com
MONTAUK
K
SAUGATUC
CHICAGO
HIGHLIGH