Marketing Profiles 2018 Charlie King _ Marketing Presentation | Page 14

e-newsletter
statistics 2017
Emails Sent: 6,783,392
Email Campaigns: 890
Active Email List: 162,455
S oci a l m e d i a
With a strong presence on the major social
media channels, Denison is committed to
promoting their listings on platforms where
the vast majority of internet users spend
the bulk of their time.
Not only is this an important way to gain
exposure to clients direct, but also a
friendly way to get in front of captains,
brokers, and other insiders that have
influence on the boat-buying public.
Denison has committed great time and
resources to develop a significant social
media following:
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·
·
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48,000 followers on Facebook
14,800 followers on Twitter
106,000 followers on Instagram
9,000 subscribers on YouTube
Denison has built an email database of over 162,000 boaters and
industry insiders. Denison promotes central listings through monthly
// Croatia
88’ Torpoint Steel
Charlie King
14.0242
Cell Phone: 954.6
63.3971
Office Phone: 954.7
YachtSales.com
CKing@Denison
newsletters and broadcasts updating industry contacts on price
reductions, significant upgrades and port changes.
The secret to getting clients to open a newsletter is providing them
compelling content worth reading. Good photography and short, to-
the-point updates generate the best results. Since 2005, Denison has
delivered more than 20 million emails with open-rates & click-throughs
that exceed industry averages.