Marketing Profiles 2018 Byron Shirley_ Marketing Presentation - Page 14

e-newsletter statistics 2017 Emails Sent: 6,783,392 Email Campaigns: 890 Active Email List: 162,455 S oci a l m e d i a With a strong presence on the major social media channels, Denison is committed to promoting their listings on platforms where the vast majority of internet users spend the bulk of their time. Not only is this an important way to gain exposure to clients direct, but also a friendly way to get in front of captains, brokers, and other insiders that have influence on the boat-buying public. Denison has committed great time and resources to develop a significant social media following: · · · · 48,000 followers on Facebook 14,800 followers on Twitter 106,000 followers on Instagram 9,000 subscribers on YouTube Denison has built an email database of over 162,000 boaters and industry insiders. Denison promotes central listings through monthly Alden 49 // e Express 49 2007 49’ Alden Flybridg Byron Shirley 00.2851 Cell Phone: 310.6 86.5400 Office Phone: 206.6 YachtSales.com Byron@Denison newsletters and broadcasts updating industry contacts on price reductions, significant upgrades and port changes. The secret to getting clients to open a newsletter is providing them compelling content worth reading. Good photography and short, to- the-point updates generate the best results. Since 2005, Denison has delivered more than 20 million emails with open-rates & click-throughs that exceed industry averages.