Marketing Profiles 2018 ALEX G. CLARKE | Denison Yachting | Page 15

MLS MARKETING
Another way Denison captures attention
online is through aggressive marketing
tactics on a wide variety of MLS services
and websites. It’s never been more
important to strategically advertise
charter listings on the Internet.
Implementing a smart web strategy
requires experience and a proven game
plan. Simply placing a listing on a few
major websites and waiting for the
phone to ring is not a sufficient way to
market your yacht.
Denison’s MLS strategy includes
subscriptions on over 45 MLS sites,
including the majors:
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Superyachts.com
Boat International
Yatco
YachtWorld.com