Marketing Policies | Page 12

MARKETING POLICIES QUICK GUIDE For submitting projects to the Life University Marketing Department at, below is a brief synopsis of the steps involved to get your project from concept to finished product: 1. Preparation—finalizing the details of your project, event, announcement, etc. These parameters include, but are not necessarily limited to, type of piece you need (postcard, flyer, brochure, etc.), date, time, location, timeframe for promotion, and expected delivery date of finalized materials. 2. Submit Request—utilizing the Marketing website portal at www., submit your request and include all collateral information. 3. Assignment of Your Project Coordinator—a representative from the Marketing Department will be assigned to handle your request and will be in touch with you within two business days of your submission. 4. Delivery of Text and Copy—submit the content portion in a Word document to your Project Coordinator. 5. Receipt of Edited Content—you will receive your edited content within three to five days, which will adhere to Life University Style Guidelines and include the writing expertise of our communications staff. 6. Approval of Content—you sign off on the edited content, which gets the project to the design phase. 7. First Proof—you will receive two to three design concepts within five to seven days of content approval. You will select the design you want and offer any changes or edits. 8. Final Proof—you will receive a final proof within five days of returning changes and edits to the first round of proof