Marketing Planning for Success Sales Generating Websites | Page 2

There are basically two types of websites.
Branding Website - According to Hinge Marketing, the first is what we
call a branding website.
The branding website is designed to convey your brand message and
provide all the basic information about your firm:
• Who you are (about your firm)
• What you do (your services)
High Performance or Lead Generating Websites are meant to generate
and nurture new business leads.
As the name implies, lead generating websites are meant to generate and
nurture new business leads. Their success or failure is judged by how
well they accomplish that mandate.