Marketing Planning for Success Lead Generation for SMBs | Page 2

Nobody can predict the future,
which is why it is vital to remember
that creating content for lead
generation should be a living,
working document.
This is not a style book, a brand handbook or a book on company policy. It’s
about generating leads using content. A content plan left to collect dust is
useless. What’s not useless is a fluid plan that allows for change and is
looked upon as a guide, not as a bible.