THE ACTIVE APP
To launch The Active App, an event will be held at
the Active in Style concept store on Kings Road.
A small selection of guests will be invited to the
launch.
Invitations will be sent out to the guests a month
prior to the event. The bloggers will be required to
document the event to promote the launch of the
new app.
The event will start at 5:30pm, nibbles and drinks
will be served from 7pm and Caroline Lucey will
present at 8pm. Caroline will be discussing where
the idea of the app stemed from, the process of
making the app, what the app will feature as well
as going into detail about the two unique selling
points; the virtual run and 12 months of bloggers.
All 12 bloggers will be asked to attend the event.
21ST
APRIL 2017
When the guests arrive at 5:30pm,
the guests will be able to download
the app before heading out for a 5K
run to test out the app and the tracking device.
This is a great way for all the guest to
interact together before going back
to the store for the remainder of the
event.