Marketing plan | Page 16

IN-STORE MARKETING The till point at Active in Style is a very relaxed area. The shop always has a NEOM candle on. Along side the candle will be a small poster with just the apps name. Marketing in-store will be very subtle, posters will be placed around the shop along with the normal shops marketing material. The shop is very simple and does not have a lot of material on the walls. This must remain the same when marketing for the app.