TULIP MEDIA GROUP
SUMMER READS
ANDY'S PICK: FIX THIS NEXT BY MIKE MICHALOWICZ
Amazon Summary - The biggest problem entrepreneurs have is that they don't know what their biggest problem
is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix
first? Every issue seems urgent - but there's no way to address all of them at once. The result? A business that
continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told
through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful
business compass that has already helped hundreds of companies get to the next level, and will do the same for
you. Immediately.
STACEY'S PICK: WORTH DOING WRONG BY ARNIE MALHAM
Amazon Summary - Business is hard. Arnie Malham, founder and president of cj Advertising, understands this
thoroughly. But the challenges that make business hard are more than just obstacles they are the foundation to
building and strengthening a culture that attracts the best people to do the best work. To invest in your people is a
return on investment in your business, and in Worth Doing Wrong, Malham covers strategies for investing in
your employees by banding together to smash business goals, creating win-win relationships, generating buzz,
and building a rockin’ workplace.
ERIKA'S PICK: NEVER SPLIT THE DIFFERENCE BY CHRIS VOSS
Amazon Summary - After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI,
where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank
robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping
negotiator.
Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head, revealing
the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical
guide, he shares the nine effective principles - counterintuitive tactics and strategies - you, too, can use to become
more persuasive in both your professional and personal lives.
JESSICA'S PICK: MARKETING MADE SIMPLE BY DONALD MILLER & DR. J.J. PETERSON
Amazon Summary - Every day, brands lose millions of dollars simply because they do not have a clear message
that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma,
Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft
or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business
owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop,
strengthen, and communicate their brand’s story to the marketplace.
CARMEN'S PICK: BUILDING A STORYBRAND BY DONALD MILLER
Amazon Summary - Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face
when talking about their businesses. This revolutionary method for connecting with customers provides listeners
with the ultimate competitive advantage, revealing the secret for helping their customers understand the
compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching
listeners the seven universal story points all humans respond to, the real reason customers make purchases, how
to simplify a brand message so people understand it, and how to create the most effective messaging for websites,
brochures, and social media.