SPRING 2020
ACHIEVING THE GOOD LIFE - ERIC QUALMAN + ELECTRIC VEHICLES - PETER DIAMANDIS + VIDEO CONFERENCING - KEITH FERRAZZI
SPECTRUMINSGROUP.COM
Stepping Up And
Paying It Forward
CLIENT-PARTNER FEATURE: SPECTRUM INSURANCE
AAs workers across North America have been forced to
self-isolate at home, budgeting for just the essentials in most
families is tight. Monthly insurance premiums on items that
are of no use in quarantine is just another added stress that
our trusted Client-Partner is checking at the door.
Established in 2007, Spectrum Insurance has quickly become
one of the largest and most trusted independent agents in
Wisconsin.
Spectrum offers a variety of personal and business insurance
solutions as well as a number of employee benefit packages.
The coined “Spectrum Difference” includes the personal
speed, attention, and accuracy that sets Spectrum apart from
the rest. As an independent agent, Spectrum isn’t locked into
any one carrier. Policies are carefully sourced from top-rated
carriers to ensure the best fit and value for each client.
Unlike many insurance agencies, Spectrum already holds
itself to a higher standard by filing claims on behalf of its
clients to make the process hassle free.
Spectrum has positioned itself as a steady wealth of
information and guidance for individual and business clients
throughout the pandemic. The agency has been consistently
releasing supportive how-to articles and more via its blog and
social media pages.
Instead of delaying the release of its Risk & Business Magazine,
Spectrum jumped in and moved up the timeline. In
collaboration with the Tulip Media team, Spectrum was able
to step up and release the completed, pandemic-related issue
just in time to support consumer markets experiencing
growing financial tension. Spectrum wanted everyone to
know that they were there for them.
The team at Spectrum altered their content schedule and put
out an amazing COVID-19-centric magazine that acted as a
key communication piece and provided valuable assistance to
clients.
Spectrum’s social media content is heavily influenced by the
new work-life balance that many are working hard to achieve.
Posts are designed to engage those working in isolation and to
provide helpful tips for quarantine survival.
To address the accumulating financial hardship within its
community client base, Spectrum issued a one-time $50
premium refund on all of its personal auto policies on April
10 th . The move was described as “rapid relief at a time when
drivers are making the right choice to stay off the road.”
Spectrum has also publicized lower rates for front-end
businesses, such as manufacturers of essential goods.
As businesses continue to navigate this tricky time, Spectrum
remains readily available to provide guidance and relief to its
clients and community wherever possible.
A committed independent agent, with the right combination
of marketing and targeted communication, Spectrum has
found its place at the heart of the local community
throughout these challenging times.
With the help of the dedicated group here at Tulip Media,
Spectrum was able to execute quickly and have an impact
where it’s needed most.
SPECTRUM INSURANCE
MAGAZINE
HOW TO
NEGOTIATE TO
FIX YOUR DEALS
DURING THE
CORONAVIRUS
FALL-OUT
CHRIS VOSS
VISIT WWW.TM.MEDIA TO
UNCOVER WAYS YOUR BUSINESS
CAN COMMUNICATE A CLEAR
MESSAGE OF SUPPORT WHILE
CAPITALIZING ON A PROACTIVE
MARKETING STRATEGY.
16 | TULIPMEDIAGROUP.COM