announcement that tenants cannot be evicted if they do
not pay their rent. Upon learning the news, the tenants
of his 13-unit apartment building organized and agreed
not to pay any rent until this is all over. That could mean months of
no rental income for the owner, but he would still be on the hook for
the property taxes, insurance, maintenance, utilities, and possibly the
mortgage—not a desirable situation for any landlord.
What is the landlord to do? It isn’t even possible to evict the tenants
with the courts being closed right now.
What will happen when the crisis is over? How backlogged will the
courts be? It could be months before they even get caught up. These
questions are probably crossing the mind of that landlord and the many
others now in this same situation all across the country. With evicting
non-rent-paying tenants not even being an option, the only viable
solution is to sit tight and wait to see what happens once the pandemic
is over.
While this is not an ideal solution for anyone, it may be the only option
that most landlords have at the moment. It’s hard to have confidence
ISSUE #3 - COVID-19 EDITION | SUMMER | $2.00
in the government when they tell tenants they cannot be evicted but
still demand property owners pay their property taxes on time with no
leniency for being even a little late. With ever-changing rules coming
out day to day from the government on how to handle this situation,
it is difficult for real estate investors and property managers to
navigate what they are supposed to be doing. Outside of calling local
government authorities to lodge complaints or borrowing money from
one of the many SBA loan programs, the only other answer is simply
to wait and hope for the best.
FOR LANDLORDS DEALING WITH A TOUGH TIME
DURING THE COVID-19 CRISIS, HERE ARE A COUPLE
OF TIPS TO HELP YOU SHOULD YOUR TENANTS’
INCOME BE AFFECTED BY THE CRISIS:
• Send out a letter to your tenants offering a discount. Maybe
something around 10% for on-time payments and 5% for
anyone who pays by the 10th.
• Offer to give one month’s rent forbearance and spread that
payment out over six to 12 months. Note the difference between
forbearance and forgiveness.
Let’s all hope this is over soon so we all can get back to our normal daily
lives. If you’d like to discuss any other options, we are here to help.
GIVE US A CALL AT 951.416.1411
Timing Is Everything
CLIENT-PARTNER FEATURE: ADVANCED HOME SALES
IIn the light of the recent pandemic, most businesses across the
country are facing the difficult task of managing their cash flow
and protecting revenues. Without a creative solution, many are
facing potential financial ruin.
Advanced Home Sales owner and real estate investment veteran
Aaron Mazzrillo realized that his audience—landlords in the LA
region—was facing these problems and decided to take his print
newsletter, #LandlordLife, to the next level. His company has
been buying, rehabilitating, renting, and selling properties all
over Southern California for over a decade.
Mazzrillo’s CallforOffer.com service provides property owners in
a pinch with no-obligation cash offers. The simple, three-step
process provides inquiring property owners with a flexible cash
offer over the phone within 24 hours.
The company buys houses in any condition and price range,
creating an opportunity to sell for owners that don’t have the
value in their home or can’t afford the real estate commissions to
list.
Owners of damaged or underperforming properties may quickly
receive cash for their unwanted real estate investments.
Abiding by the core values of Integrity, Fairness, Flexibility,
Convenience, and Efficiency, the brand is designed to compete
with Wall Street and Silicon Valley investors while infusing
service with traditional local values.
A few days after the state of emergency in California due to the
pandemic was declared, Aaron knew that other landlords in the
Southern California market would likely be in trouble and in
need of financial assistance. He prepared his company to support
its clientele financially while tailoring free guidance for those
determined to see their real estate investments through the
pandemic.
In response to news of the pandemic, Aaron immediately
released a newsletter to his audience of Southern California
landlords, including helpful tips for collecting next month’s rent
and information on how other cities are handling the issue of
nonpayment and evictions during the pandemic.
Of course, he also included that his company is able to assist
landlords by purchasing their property at a fair and reasonable
price should they run out of options. By jumping in quickly with
his newsletter when others were pulling out of advertising, he
had successfully positioning himself as a lending hand for
landlords in distress—his target clientele.
Due to the urgency of Aaron’s message, the team at Tulip Media
jumped into action and turned his print newsletter around in
one week, delivering them to his target audience before next
month’s scheduled rent collections.
CallforOffer.com was launched in late 2019 and quickly gained
momentum when COVID-19 began to spread throughout the
United States. The website is simple, laying out the process by
which relinquishing property owners can efficiently receive a
quote, accept the offer, and have much-needed cash in hand with
secured living circumstances.
In many cases, homeowners are being allowed to remain on the
property for 60+ days after cash payment is received to give
them time to find suitable alternative living arrangements.
CallforOffer.com is still purchasing homes in California after
bigger players have left the game, showing support for a growing
local landlord community desperately in need of relief. Aaron
extends this consideration by making offers on houses with
extensive damage that would otherwise be nearly impossible to
sell.
Aaron targets problem solving on both sides of the equation,
ensuring all parties leave the deal with significantly reduced
stress and needs met. He is currently arranging for escrow and
notary appointments to take place at the private residence, if
desired, to protect residents from unnecessary exposure to the
coronavirus in public.
The CallforOffer.com Facebook page is actively sharing the
success stories of landlords and other property owners that were
relieved of their obligations in the wake of the pandemic and
have moved on to a brighter future.
#LANDLORD LIFE
MANAGING YOUR
RESIDENTIAL
PROPERTY
DURING A
CRISIS:
Tips From One
Landlord To Another
landlord in Long Beach is feeling the effects of
COVID-19 combined with the government’s recent
A
With next month’s rent coming due soon,
are your tenants going to be able pay?
Aaron is successfully communicating the
right message, to the right audience, at
the right time, providing opportunities
for his business.
VISIT WWW.TM.MEDIA TO LEARN
HOW YOUR BUSINESS CAN BENEFIT
FROM MARKETING PROACTIVELY
AS WE COME OUT OF THIS
PANDEMIC.
CALLFOROFFER.COM
TULIPMEDIAGROUP.COM | 15