™Marketing Magazine Issue 8 | Page 14

JGSINSURANCE.COM Innovatively Embracing The Remote Workplace CLIENT-PARTNER FEATURE: JGS INSURANCE UUnprecedented times call for unprecedented solutions. Thankfully, an innovative approach is an integral part of this Client-Partner’s everyday business framework. Recognized by its peers as a top 100 brokerage in the nation, JGS Insurance is an innovative and solution-driven provider of business, health, and home insurance solutions. Prioritizing the delivery of competitive rates without sacrificing quality, JGS has made this possible by continuously innovating practices and consistently sourcing alternative quotes from other trusted carriers to ensure clients are always receiving the best value on premiums. JGS is committed to serving the construction, habitational, health and human services, manufacturing and distribution, real estate, and temporary staffing industries, as well as other industries across the United States. In response to current events, JGS has extended several channels of support to clients in all of the industries it serves as well as its employees. On its website, JGS has launched a blog dedicated to providing up-to-date information on the effect of the COVID-19 pandemic on all of its users, including business owners, employees, and homeowners. The blog also offers free targeted advice for proceeding, guidance that has never been more high in demand for much of the population. The JGS pandemic blog provides a sense of security and some guidelines for users to follow to help navigate a crisis with an unprecedented lack of certainty in decision making. JGS has also worked tirelessly to protect colleagues from the spread of the coronavirus. Employees are staying well while working remotely from home, continuing to provide pandemic insurance solutions and more to valued clients in a time when peace of mind is priceless. Colleagues are maintaining wellness while working from home by sourcing healthy local food options and implementing tweaks to daily routines to stimulate positive thinking. JGS is offering wide coverage of how the team is staying cohesive and motivated through digital team meetings on Zoom and GoToMeeting. The timely release of the JGS Risk & Business Magazine coincidentally set a focus on identifying goals you’ve been procrastinating on in its feature article “Goal Setting” by Vanessa Van Edwards. In a recent Facebook post, JGS built on Vanessa’s feature by encouraging readers to focus on achieving recreational goals during this time, such as participating in more activities with family and practicing meditation. JGS has made an effort to showcase support for wellness initiatives in its social media and its own wellness initiatives in action. On the JGS Facebook page you will find posts dedicated to the announcement of the winning photo that enabled a $3,000 donation to Move for Hunger and the 2.5 tons of hand sanitizer donated by an affiliate to hospitals and first responders. You’ll also get the latest in office yoga moves and how employees are positively charging work-from-home routines. The team at JGS has seized the opportunity to incorporate hashtag #insuranceisntboring throughout its light-hearted social media content. Hashtagging is just one of the many ways to engage with your audience remotely through these trying times. DISCOVER HOW YOU CAN INCORPORATE EFFECTIVE PANDEMIC MARKETING TECHNIQUES INTO YOUR MARKETING STRATEGY BY CONSULTING YOUR TEAM OF EXPERTS AT WWW.TM.MEDIA. 14 | TULIPMEDIAGROUP.COM