MAKE AN IMPACT
MAKE AN
IMPACT
BY: MIKE MICHALOWICZ
Why did you decide to start your own company?
When I ask business owners and entrepreneurs
this question, it is most often answered, “I
wanted to make a positive impact in the world.”
The same is true for me. Yes sure, I wanted to be
my own boss, do work that brings me joy, create
my own systems, have financial freedom—but
the end game is that I wanted to make things
better through my business. I wanted (and still
want) to eradicate entrepreneurial poverty. To
make the world a better place for me, my family,
and my community.
I know – with the current state of things you
may be feeling as though your dreams are a lofty
goal and need to take a back seat. Your business
has a crisis to survive, after all. But you can
accomplish both survival (heck, thriving) and
impact – even during a pandemic.
You are closer to your dreams than you may feel
right now. They don’t have to fall by the wayside.
The biggest impact you can make right now is
through HOW you serve your clients and
community in the face of one of the biggest
challenges in our lifetime.
But you can’t do that if you don’t have a solid
foundation in your business.
So let’s recap what I have been talking about:
Using The Business Hierarchy of Needs (The
BHN) is the key to the success of your business
right now. Let’s take a look again at the model:
You have to “get” in order to “give". To reach the
IMPACT level, you must assess the vital needs of
your business in the three first levels (the “get”
levels) of the Business Hierarchy of Needs. You
must GET enough cash (SALES), stability
(PROFIT), and efficiency (ORDER) to maintain a
strong foundation. It’s easy to lose sight of your
dream and get wrapped up in the day to day
operations of your business. But if you have
these three levels working consistently, you can,
and will, see your impact. And be able to give.
Great Mike, thanks for the pep talk, but things
are a little different than when I first started
out—I hear you loud and clear. The needs of your
customers and clients have likely changed over
the last weeks and you may feel stuck in, say, the
sales level of The BHN. This is why I created the
Recession Response (Page 31) which addresses
the HOW. How to take steps to ensure your first
three levels of The Business Hierarchy of Needs
are in place, so you can go ahead and make your
impact in the world. I invite you to visit the
Recession Response for tips and tangible,
actionable resources to help you maintain your
SALES, PROFIT, and ORDER levels of The BHN,
because you can still achieve your dream and
impact your community in a positive way.
You were put on this earth to have an impact.
And that impact is not achieved by sacrificing
yourself, or your business. Nail the first three
levels of sales, profit and order. Then you can
give back to the world and make your impact.
You’ve got this!
Mike Michalowicz is the creator of Profit First,
which is used by hundreds of thousands of
companies across the globe to drive profit. He
is the creator of Clockwork, a powerful method
to make any business run on automatic. And
his latest, arguably most impactful discovery,
is Fix This Next. In Fix This Next, Mike details
the strategy businesses can use to determine
what to do, in what order, to ensure healthy,
fast, permanent growth (and avoid debilitating
distractions). MikeMichalowicz.com
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