™Marketing Magazine Issue 7 | Page 8

A.I.M. MUTUAL: Excellence Through Leadership R Right from the start, A.I.M. Mutual has been different. That, of course, is by design. Generally speaking, workers’ compensation insurance is required by law in most states. So what’s the differentiator? It lies in how well that business is managed and serviced, according to A.I.M. Mutual’s VP of Sales & Marketing Dan Landers. A.I.M. Mutual, a monoline workers’ compensation insurer based in Burlington, Massachusetts, is singularly focused on those deliverables. “We’ve built a reputation throughout New England that’s unique,” Dan says. “Our broker partners know we will work with them and with their insured clients to reduce accident risk in the workplace, raise levels of health awareness, and facilitate care for injured workers. Our medical care affiliations and exceptional staff help make that possible, and we’ve had great success.” Service, in fact, has been A.I.M. Mutual’s hallmark for 30 years. Today, more than 18,000 employers count on A.I.M. Mutual for workers’ compensation coverage and the expertise it offers to a wide range of industries. Recently, that expertise turned out to be a perfect fit for the New England Patriots, a partnership that began in the summer of 2019. A.I.M. Mutual’s Gillette team includes Michael Standing, President & CEO (center), Wendy Rosati and Martha Gagnon, Injury Prevention & Worksite Wellness Supervisors, and Daniel Landers, VP of Sales & Marketing. A.I.M. Mutual insures “the team behind the team” at Gillette Stadium—namely the front office and stadium personnel—in Foxborough, Massachusetts. The company’s broker-centric staff works closely with the Cross Insurance Agency, the longtime broker for the New England Patriots. The Cross Insurance Agency had been looking for a new insurer